Since 2010, FoodCorps has been working with schools and communities around the nation to provide kids with nourishing meals, food education, and culturally affirming experiences with food that celebrate and nurture a sense of belonging. Now, Orgain is partnering with FoodCorps to help promote the cause and establish a better foundation for making clean nutrition accessible to kids in underserved communities.

Without access to nutritious food, school children experience a world out of focus that limits their ability to thrive, so Orgain is teaming up with FoodCorps, a non-profit organization that works with local schools and communities, for a social campaign about the importance of providing children with good nutrition in schools so that they can focus in the classroom and succeed. As part of this multilayered campaign, they're looking to create a truly moving video that will help to explains and builds awareness for what they're trying to do. 

Orgian and FoodCorps have already written up a script and begun to plan out the campaign, and now they're looking for a quick, capable, and disciplined filmmaking team that can produce the video, with a one-day, live action shoot in Southern California on either June 23rd, 24th, or 25th. Social media is the focus here, so the 9x16 and 1x1 aspect ratios will take lead - not 16x9 - but we're not looking for a smartphone-style approach. Otherwise, this shoot will involve approximately 30 total children aged 7-10, with two adults, a real school, and some motion graphics or limited 2D animation. Pre production will be intensive and fast-moving, and the campaign will involve a key visual element that will motivate for the graphics. Though Orgain is one of the drivers of the project, the focus will be entirely on getting FoodCorp's message to our audience, and NO Orgain products will need to be included.

 

Both the script and a detailed breakdown of the visual element will be provided to the greenlit filmmaker, as there are some sensitivities that prevent us from sharing publicly. That said, we can say that the current draft of the script only includes interior shots of school hallways and busy classrooms, and we don't anticipate on-screen dialogue, apart from a CTA at the end. You should plan for VO, and you may still decide that an exterior shot of a school is helpful for the creative. Food stylists will not be required, as we're not showing any food. When showing the school, it’ll be important that we depict school as a fun, vibrant place that kids would want to be involved in, so production design will also be important.

The greenlit filmmaker will be required to dive into pre-production right away upon selection, and top priority will be sourcing a diverse cast of children. One adult will serve as a teacher, one adult will appear at the end as a concerned parent/adult delivering the CTA, and then we expect that about 8-10 of the children will be featured, with the remaining children standing in as extras. On top of that, you will need a still photographer during the shoot.

For your pitch, we highly recommend coming in with suggested school locations and/or a breakdown of how you'll approach the casting. Tonally, we're going for something that's going to inspire people to take action (and the action will be clearer when you see the full script), so we'd love to see past work that's moving, impactful, emotional, driving, or even anthemic.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 total video assets, and 10 total still assets.

• One :30 - :45 hero video (9x16, 1x1, 16x9)
• One :15 cut-down (9x16, 1x1, 16x9)
• One standalone end card (9x16, 1x1, 16x9) that will be included in the main videos, but can also be integrated into future content
• Ten retouched still images (aspect ratio TBD), with all RAW photos delivered to client.

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Instagram, SnapChat, and Facebook are the primary platforms, with YouTube and TikTok as secondary.

 

TARGET AUDIENCE:

• Parents with kids in school. 
• Orgain's social media followers.

TONE: Impactful, Intentional, Motivating

 

EXECUTIONAL MANDATORIES: 

• Filmmaker MUST be able to shoot in Southern California. No additional budget will be provided for travel.
• An approved still photographer must be provided by the filmmaker for day of filming.
• The hero video needs to be delivered the week of July 10th.
• Client will be on set. Filmmaker must be able to accommodate.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE. 

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.