ABOUT ORGAIN:

Orgain believes clean nutrition is the key to living a healthy, vibrant life. Their founder set out to craft the most nutritious products possible. His goal? To make good, clean nutrition accessible to everyone. Today they carry this mission through every one of our products, and through philanthropic initiatives that cover an array of issues facing clean nutrition today.

STRUCTURE FOR VIDEO:

Below is some additional details on the story structure the Orgain team would like to follow in this video:

• Introductory statistic that highlights the need for better food in schools. 
• Show how FoodCorps service members have impact on improving school nutritions (ideally 2-3 messaging points from the list below)
• Explain how viewers can join Orgain to make a difference.

MESSAGING POINTS FOR THIS VIDEO: 

These are some initial messaging points Orgain would like to cover in these videos. The greenlit filmmaker will be responsible for crafting these into a cohesive script

• 30 million kids rely on school lunches every day. 
• 6 in 10 students in FoodCorps schools are more educated about and are more likely to try vegetables.
• FoodCorps helped feed over 250,000 kids last year (and still, 500,000 will go without a lunch today).
• Kids who get a daily breakfast show improved cognitive function.
• Kids who ate veggies the day before perform better in school.
• 73% of FoodCorps schools has measurably healthier food environments by the end of the school year.

Since 2010, FoodCorps has been working with schools and communities around the nation to provide kids with nourishing meals, food education, and culturally affirming experiences with food that celebrate and nurture a sense of belonging. Now, Orgain is partnering with FoodCorps to help promote the cause and establish a better foundation for making clean nutrition accessible to kids in underserved communities. To help spread awareness of this amazing program, Orgain is looking two create a suite of edited videos using existing footage for use on social. 

As mentioned above, all footage will be provided to you by Orgain. However, you will be responsible for developing the flow of the story based on the footage we have. In addition, you will be required to script language for voiceover, and cast a voiceover artist to bring that story to life. This is emotional subject matter, and we want to make sure that these videos make people stop in their tracks to learn more. It's important to note that the focus of the storytelling should be on FordCorps and their mission - rather than Orgain and its branding (which will really only be present on the endcard). Orgain will be providing bullet points of the beats they'd like to cover to assist with scripting. You can find additional details on some initial messaging points in the Background section below. 

In addition to the scripting & VO, you may also need to use some light motion graphics to help support the storytelling and create a cohesive endcard for the videos. Orgain will provide graphics files to you, but you may be responsible for adding motion to bring them to life. However, please note that Orgain would like to stay grounded in the live action footage for the majority of the video, so any motion graphics should support that footage (rather than replace it). In your script, you should plan to note what information will be presented in text on screen/motion graphics.

For the purposes of the pitch phase, we're asking that you put together a :30 proof of concept (16x9) video illustrating your creative approach. We've provided sample footage for your use in the proof of concept HERE. VO is not required for the proof of concept, but you are welcome to include a scratch audio track if it's helpful in illustrating your vision. Music will also be key here - please select a track from one of Tongal's three partner music libraries for use in your proof of concept video that shows the energy & tone you are aiming for. 

 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 8 total video assets.

• One :30 hero video (16x9, 4x5, 1x1, 9x16)
• One :15 cutdown (16x9, 4x5, 1x1, 9x16)

 

TIMELINE: Click here for the full timeline.

 

EXPOSURE: 

• Facebook
• YouTube
• Instagram
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Parents of young children
• Adults who want to help fight hunger in schools.

 

TONE: Emotional & inspiring

 

EXECUTIONAL MANDATORIES: 

• Voiceover is required for this project, but you will not be required to do a supervised VO session. 
• Orgain would prefer to work with a female VO artist. 
• Filmmakers must use only footage provided by Orgain & FoodCorps. No external footage sources are permitted.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $12,500. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget of up to $12,500. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.).

• SAMPLE VIDEO (REQUIRED): Utilizing the provided assets, please provide a :30 sample video demonstrating your approach to transforming the assets into a cohesive story and how you would add motion graphics elements and transitions to build viewer energy and engagement.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.