Here are some review quotes from real H&R Block customers from last year:

• "Kelly [H&R Block Tax Pro] was great and helpful. This was my first time ever filing a tax return so she really helped."
• "Kimberly did an awesome job checking my work. She made sure I received every benefit available to me. Filing my taxes for the first time was a big scary but I felt the security [of] having a professional review my taxes. Great first time experience."
• "I love how quick it is!! This is my first time filing taxes and it was so easy. I'll definitely be back next year!"
• "You provided help and feedback with any areas I need guidance with along the way! It was helpful for a young student who is filing their own taxes for the first time."
• "This was my first time filing on my own and I am very proud about that."
• "This was my first time filing taxes as an adult and this made it so easy, all in language normal people understand. Thank you!"
• "This was my first time filing and it went very smoothly. The site is all around user friendly."

Please note this project must film in the US.

Many firsts are exciting, and why shouldn't your first time filing taxes be one of them? Okay, okay – we know no one loves taxes, but that doesn't mean you can't feel good about the filing process. But first, you need to know just a little bit about what that entails. 

H&R Block has been a lead tax prep company since they were founded by the Bloch brothers in 1955, but younger taxpayers don't really know much about the benefits of prepping their taxes with H&R Block. So the goal of this project is to show younger taxpayers how easy it can be to do your taxes with H&R Block, even if it's your first time. To do this, you'll film testimonials from two different types of first-time filers: someone who filed on their own, and someone who worked with an H&R Block Tax Pro, either in-person or online. 

Your first-time filer talent must have actually filed their taxes with H&R Block last year; they must be real H&R Block clients. H&R Block can help find these folks for you, but we'd also encourage you to source local talent options yourself. We're looking for relatable Gen Z filers who can speak candidly about their first filing experience and ultimately depart the message that you can File the way you want with H&R Block; no matter how you file, you'll get your maximum refund. And while these videos should be clear and informative, we also want them to be snappy and memorable; please elaborate on your creative approach in your pitch.

 

Check out some real customer reviews from last year's tax season in the Background to get an idea of the tone and potential talking points for these videos. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: Two :15–:30 testimonial videos (16x9)

 

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• H&R Block website, including the Tax Information Center; YouTube; social and email promotion.

 

TARGET AUDIENCE: Gen Z audiences; first-time tax filers.

 

TONE: Informative, helpful, upbeat, confident, friendly.

EXECUTIONAL MANDATORIES: 

• Videos must incorporate this message: "File the way you want with H&R Block. No matter how you file, you'll always get your maximum refund."
• Avoid going too hard into tax lingo and jargon; keep your video relatable and approachable.
• Cannot make broad statements about H&R Block being "the best" or better than any competitor.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.