Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. Advance operates stores and Worldpac branches in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The Company also serves independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean Islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.

Objectives

When you think romance, you automatically think of the auto parts store and car batteries, right? Most people do not associate Valentine's Day with auto part stores, but now we are looking for unexpected concepts that can make that connection! Advance Auto Parts is having a special sales event for Valentine's Day, focused around their DieHard car batteries, and are looking for video concepts which connect the need for car batteries with the love we share for one another. You're using this love/romance angle as a hook to get their attention, and you want that hook to be really fun, engaging, and possibly even quirky. Start to think about what car batteries and love have in common, they both keep us going, keep us energized, and they can both cause sparks. You can include romantic love or between two people who share a love for working on their cars. While these concepts can be romantic, sweet, and even humorous, we will want to make sure to focus on the sale and the car batteries that Advance Auto Parts can supply.

If you need an example, imagine a man and woman in an Advance Auto Parts store both reach for the same DieHard battery, their hands touch, they share a smile, he gestures for her to take the battery, cut to they both walk out of the store sharing glances until they reach their cars, the women gets into a fancy Ferrari 458 Italia and drives off, while the man chuckles to himself as he gets into his reliable Toyota Camry. This example works because it is a classic meet-cute story which ends in a surprising and laughable twist ending, while we are looking for concepts along these lines, DO NOT use this example as part of your concept.

Check out more information in the Background and for any questions or other project updates, check out the Project Forum.

EXPOSURE: Digital

TARGET AUDIENCE:

Men, aged 35+
Secondary target audience: car enthusiast Millennials

TONE:

Playful, quirky, and unexpected
Romantic and sweet
Comedic, fun, and engaging

Details

In order to be considered for this project, you must include the below materials in your concept submission:

CONCEPT (REQUIRED): Tell us your concept using up to 250 characters. Your concept should detail what would happen in the video. Remember though, a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the video. As always, concepts should be clever and engaging.
HELPFUL VIDEO REFERENCE LINKS (Optional): Have you seen another video out there that you think makes for a helpful reference? Or a video that helps illustrate the concept you're submitting? Whether it's that video's editing, or its structure, or its tone, or even just a particular camera trick, feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

Requirements

Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
Limit 5 submissions per member.
You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.