KEY PARAMOUNT TITLES TO HIGHLIGHT: Below is the list of key titles the Paramount team would like to highlight as Easter Eggs in the festive holiday scene. You do NOT need to feature every title, but they do hope to have as many of the below featured as possible. 

• SpongeBob SquarePants
• Lioness
• Gladiator II
• Yellowstone
• Tulsa King
• Tracker
• Smile
• NCIS
• Ghosts
• The Daily Show

It’s almost the most wonderful time of the year again! We're talking hot cocoa, ugly sweaters, festive celebrations - and of course, cozying up with loved ones around a warm fireplace to watch our favorite Paramount movies and TV shows. To get in the holiday spirit, Paramount is looking to create a short, festive, and fun animated social video that’s filled with “Easter Egg” visual references to a variety of popular Paramount titles. 

The goal here is then to create a single animated winter holiday-theme video, up to :15, that incorporates key visual references to Paramount movies and TV shows in a way that feels relatable and enjoyable for people from any religious background, and does NOT actually tie everything to one particular holiday (e.g. Christmas, Hanukkah, or New Years). You'll find the full list of titles down in the Background, and you'll see that they represent a very wide range, both in terms of their audience and their tonality, with everything from SpongeBob SquarePants to The Daily Show and the horror franchise Smile. In terms of your creative approach, look at the video as more of an illustrated and festive environment that contains dynamic movement within it, rather than something with a fully fleshed out narrative. Paramount is essentially looking to blend the styles that you see in two of their past two holiday posts, below.

• 2022 Paramount Holiday Post
• 2023 Paramount Holiday Post

In those examples, Paramount likes the movement and the holiday-agnostic colors that you see in the 2022 post, but they also like the detailed illustrations and Easter Egg nods to Paramount titles in the 2023 post. They now want to take those elements and merge them into your video for the 2024 holiday season. You'll note that these examples are 2D, but we're open to other forms of animation too, including stop motion.

For some thought starters, your video could take place around a decorative fireplace with Yellowstone, Tulsa King and other holiday cards on the mantel, or you might consider revealing a holiday feast, surrounded by Gladiator paraphernalia. You could also take us inside a snow globe featuring the iconic character homes from SpongeBob SquarePants, or with snowmen from your favorite Daily Show correspondents. The idea is to pick a festive environment, and then find ways to add key visuals from as many Paramount titles as possible. You do NOT need to include references to every title in your holiday scene - but Paramount would like to see as many titles included as possible.  

Importantly, you CANNOT feature the likenesses of any actors from the titles. If you choose to include illustrations of animated characters, any depictions must be wholly original works (i.e. not still images pulled from the show), and the characters must stay as close to the original designs as possible. 

We also encourage you to submit an optional proof-of-concept video that illustrates how your idea would come to life. Your proof of concept should be designed for social media, shot in a 9x16 aspect ratio, and up to 15 seconds long. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for. So let your imagination run wild! 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are two total video assets.

• One up-to-:15 festive video (9x16, 1x1)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, you should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Paramount's Instagram
• Paramount's Facebook
• Paramount's Threads

TARGET AUDIENCE:

• Young adult/older Gen Z nostalgic fans; Millennial nostalgic fans
• Your ideas should NOT be aimed at young kids.
• Assets should feel contemporary and adult-facing while remaining family-friendly.

TONE/FEEL: Festive, cozy, fun, spirited, celebratory

EXECUTIONAL MANDATORIES: 

• Your video CANNOT feature the likenesses of any of the actors in the key titles. 
• Any depictions of the characters must be wholly original works. Official reference images of the characters will be provided to the greenlit filmmaker, if necessary. 
• You MAY NOT include any logos or other branding within your video.

OPEN BID:

• This is an open bid project, so you'll get to submit your own budget proposal up to $5,000. If it makes sense, you may submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects do move forward, we'll notify you in the event the Sponsor decides not to fund any bids via the Project Forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, and the Sponsor would like you to create ALL of the content listed in the Deliverables within a budget total of up to $5,000. 

• PROOF-OF-CONCEPT VIDEO (Optional): If helpful, we encourage you to submit an optional proof-of-concept video based on the information provided in the Objectives section. Your proof of concept should be designed for TikTok, shot in a 9x16 aspect ratio, and up to 15 seconds. You can even create your proof-of-concept video in the TikTok app itself. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for.  The goal is to make your video feel as native to TikTok as possible.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.