The Church of Jesus Christ of Latter-day Saints has millions of members around the world, and as a church that values the importance of family and genealogy, they have developed a mobile application called the FamilySearch App, which enables users to search through their ancestry and discover more about their family history. Within the app, they can also access a variety of tools for organizing and updating their family tree information. One of those tools is the "Ordinances Ready" function, and to help church members better understand how they can use this key feature, the Church is looking for a skilled creator, motion graphics artist, editor, or 2D animator to create an engaging and inspirational explainer video that will be used internally. Please note that all styles are welcome, and we are not limited to just motion graphics or animation treatments.
The goal of this project then is to create a single 1-2 minute explainer video, and importantly, both a script and key video assets will be provided for you to create this video. The script includes voiceover, so you'll need to cast voiceover talent, but note that you are not required to use the script exactly as written, and the visuals included are more like inspiration or thought starters, so you still have a lot of creative freedom (04/04 update). The key assets include screen recordings, app imagery, and visual guidelines, and they'll be provided once you're greenlit, but it's still possible that you'll need to supplement these visuals with stock footage or stock photos, and if so, you'll also be provided access to Tongal's Storyblocks library, which you can find more information on in the Project Requirements.
The Ordinances Ready feature helps users identify deceased family members who are in need of certain church ordinances, such as baptism or confirmation, and then provides them with the necessary information to complete these ordinances in a temple. The video should effectively communicate the importance of this feature by reinforcing the script with a smartly selected music track (or tracks) and particularly engaging visuals, and it should also illustrate how this can help users better connect with their family history.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There is 1 video asset
TIMELINE: HERE
EXPOSURE: The Church Internal channels
TARGET AUDIENCE: Church members of all ages
TONE: Inspirational, uplifting
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.