Background

Meet Visible. Unlimited. Powered by Verizon, 5G included. As low as $25/mo all-in when you join a group. No surprise fees. Visible. Wireless that gets better with friends.


Visible knows how important it is to keep it simple. That’s why they created a wireless service that allows you access to everything you need to join, save, and stream—right from your phone. Visible's main goal is to create change by building a better wireless service. To Visible, a big part of creating that change lies within their dedication to provide a positive impact within their community. So whether that community is you and a handful of your closest friends or 5,000 skateboarders passing around trick clips, Visible is designed to support you with transparency, resources, and affordable service.


Visible's wireless is designed to get better with friends (kind of like life), and their Party Pay and Bring a Friend plans allow you to save on your wireless bill every month by bringing along your friends or joining an existing group plan full of people who share your interests and passions, like skateboarding or scary movies. Not only does no other wireless service offer that, but even your own family doesn't come with the guarantee of shared interests.


Learn more about Visible's service, products, and most importantly, their company values and commitment to community, here.


REFERENCE VIDEO:

Check out this soap opera-style comedy video Visible made earlier this year for a sense of tone and style.

Objectives

Whether you go home for the holidays, host your in-laws for way longer than feels sane, or celebrate with your friends, there's no escaping the family dramedy of the season. Visible is looking for three Tongal filmmakers to each craft two :30–:60 videos that use a comedy sketch style to capture that family dramedy in all its messy, embarrassing, tradition-bending glory – and how Visible, and Visible products, can help relieve some of the tension around the holiday season.


Creatively, this is a chance to develop two original stories, with a lot of flexibility and freedom around what kind of story you tell, and how you tell it. Ultimately, it's important that your videos be hilarious, but they should also be relatable and in the holiday spirit – after all, our families may drive us nuts, but we still love them. 


We encourage you to explore different definitions of "family" that would be relevant to Millennial and Gen Z audiences, including chosen families, and obviously, we're not looking for content that's mean-spirited or political. In terms of the brand's presence, you should organically incorporate unique Visible products in tension-relieving moments, like their Party Pay and Bring a Friend plans, or work some of their Deals into gifting moments.


In addition to your :30–:60 hero videos, you should also be thinking about how you'll create hyper-focused social-first edits for Instagram Reels and TikTok. While these assets can be cut from your hero content, we'd strongly encourage you to consider shooting standalone content for these, possibly even on a phone, to really capture a social-first look and feel. Consider how you can use this content to your advantage to further round our your main narrative or characters and creative ways to incorporate established Reels and TikTok trends.

 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are six video assets per filmmaker:

 

TIMELINE: Click here for the full project timeline.

 

EXPOSURE:

 

TARGET AUDIENCE: Visible's key audiences are Late Gen Z and Millennials and early Gen X; sweet spot is 25-44.

 

TONE: Humorous and relatable, but not mean-spirited; energetic, fun, vibrant, upbeat. 

 

EXECUTIONAL MANDATORIES: 

 

OPEN BID: 

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

Details

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

Requirements

  1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

  4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
     
  8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
     
  9. Videos must be in the English language or subtitled.
     
  10. Limit 5 submissions per member, per Phase.
     
  11. You must be at least thirteen (13) years or older to enter.

  12. The Sponsor reserves the right to repost the contest.

  13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

  14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.

  16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.