The TV market…it’s a bit black box *crash cymbals* (pause for laugh). Seriously though, between the luminescence, nits, and quantum dots jargon and the LED, OLED LCD, 4K, HDR, acronyms, you’d either need to have a degree in electrical engineering or be a CNET reviewer to understand what’s going on.
And in the back of your mind, the rational you is asking: Do I really need that many pixels? Is it really worth $3,000? Isn’t this all going to obsolete in 18-months anyway?
That’s why our mystery sponsor is looking to break through the noise of tech specs and product features by creating a Facebook campaign that connects with people in an authentic and relatable way focusing on a more holistic TV viewing experience.
Your concepts should take the following into consideration:
In your submission, also make sure to explain how your concept could be executed.
The goal of this project is to come up with a campaign concept that highlights the value of a truly awesome TV viewing experience.
When formulating your concept, remember this is going to live on Facebook / Instagram. So think about the types of videos / images / articles in your Facebook and Instagram feed. What would grab your attention? What kinds of things do people engage with on those platforms?
Remember our target really cares about these specific areas of focus: entertainment, sports and gaming, so think about how your campaign concept could live across all three areas and be adapted to each.
This project is not sponsored by Facebook
This project will be worth a total of $750 and consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: Concept – Tell us your Facebook Campaign Concept in 500 characters or less. The winning Concept creators will receive $250 each.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. BY SUBMITTING A WRITTEN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.
4. Submissions must not portray the sponsor in a negative way, the determination of which will solely reside with the sponsor.
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
6. Limit 5 submissions per member, per phase.
7. You must be at least thirteen (13) years or older to enter.
8. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.