For those of you who might be unfamiliar, FINCA International’s mission is to alleviate poverty through lasting solutions that help people build assets, create jobs and raise their standard of living. FINCA’s programs benefit millions of people across five continents by offering responsible financial services, such as small loans or savings accounts, and by enabling access to life-enhancing products, such as solar lanterns and clean cookstoves. 

FINCA is primarily known as a microfinance organization, with over 30 years of experience in this field. Since 2014, FINCA has added a number of new programs, including BrightLife. BrightLife provides financing for innovative, life-improving products – like solar lanterns and clean cookstoves – for poor families in Uganda. In 2016, FINCA created a 4+ minute video, to introduce the program to their donors and supporters. However, FINCA has not been able to cut the video to be more digestible for a social media audience.

FINCA is enlisting the Tongal community to re-edit some of their existing assets to create two (2) 4x5 :15-second videos for Facebook News Feed and one (1) 4x5 :15-second video for Instagram Feed. 

Please read the remainder of the brief for all the important details.

The goal of this project is to utilize the provided assets from FINCA to create two 4x5 15-second videos for Facebook News Feed and one 4x5 15-second video for Instagram Feed. It's important that each video complies with the best practices for each platform (please see the Assets tab for best practices).  The download link to obtain FINCA's assets is at the bottom of this page, however before you jump-in it's important to read the below information.

Creative Direction and Assets

As a non-profit, FINCA has a limited budget to create engaging videos that showcase their impact around the world. As such, FINCA has not been able to convert many of their longer videos into shorter, social media-friendly videos for online and mobile audiences, especially on Facebook and Instagram.  In 2016, FINCA created a 4+ minute video, to introduce the program to their donors and supporters. However, FINCA has not been able to cut the video to be more digestible for a social media audience.

For this project, FINCA would like to edit their "Bright Life" video (https://www.youtube.com/watch?v=qqmgpuBOL8A) in two ways:

• Highlighting how the lack of electrification is a problem in Africa and how BrightLife solar lamps could serve as a solution.
• Highlighting how traditional methods of cooking are unsafe and how BrightLife clean cookstoves could serve as a solution.
• (Access to water should not be included in the video)
• They would ultimately like two separate videos based on this and both need to be 4:5 for Facebook News Feed.

In addition, FINCA would like to edit the FINCA client success story "A Message of Inclusion" (https://www.youtube.com/watch?v=79f4wOGlL3M) that showcases how access to financial services benefits small entrepreneurs and the community they serve. They would like one video based on this and it needs to be 4:5 for Instagram Feed.

Please note that both video assets have burned-in subtitles. Clean versions of the videos don't exist so editors will have to frame out the subtitles, use them, or camouflage somehow. The sponsor is open to any approach.

In order to be considered for this opportunity, you must first submit ONE sample based either on "Bright Life" (must be 4:5 and for Facebook News Feed) or one sample based on "A Message of Inclusion" (must be 4:5 and for Instagram Feed). From these samples the Sponsor will select the winning editor who will cut all 3 videos.

--Executional Mandatories:

• Videos must be informed by Instagram Feed and Facebook News Feed best practices (see Assets tab).
• Brand Logo in the first 3 seconds, although we’d recommend even sooner if possible.
• Videos should be :15-seconds if possible.
• Leverage onscreen text to reinforce messaging, make sure the text is big enough to be seen in mobile.
• Make sure brand logo is still there when the image is static. 
• On-screen copy should be less than 125 characters total. 

--Exposure: Instagram Feed and Facebook News Feed.

You can download FINCA's video assets and logos here.

This Project will be worth a total of $3,000 and consists of three Phases: A Pitch Phase, a Video Phase, and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH

Submit your Pitch convincing the Sponsor why you should be selected to edit the suite of videos:

• Text (REQUIRED): 500 characters or less synopsizing your approach to executing these videos.

• Sample FINCA Video (REQUIRED): Submit a sample video based on the information provided in the Objectives section utilizing the provided assets (download the assets here). This includes all FINCA's logos in eps format and the two Master videos to edit from. Please make sure your sample video complies with the Creative Direction and Executional mandatories outlined in the Objectives section.

The Pitch winner will be paid an initial payment of $1,500.

PHASE 2: VIDEO – The Pitch winner will be required to deliver two (2) 4x5 :15-second videos for Facebook News Feed and one (1) 4x5 :15-second video for Instagram Feed.

--Video Phase Payout: Upon submitting Videos that satisfy the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $1,500.

--Music:  Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.

PHASE 3: REVISIONS – Once the Video Phase has closed, the winning submitter will enter the Revisions Phase (What is a Revisions Phase?). During this phase, the selected editor will perform reasonable edits on their Videos according to the Sponsor’s feedback. 

For Tongal’s file delivery specs and any other questions you may have about post-production please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Limit 3 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. The Sponsor reserves the right to repost the contest.

11. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.