If you’ve ever been in the market for a tree you know the purchasing process can be a massive hassle. You drive to your local nursery, meander through the greenhouse having no idea what you’re looking at, and wonder which tree could actually flourish under your care. After finally figuring out what you want to buy, you have to get said tree home, but you REALLY don’t want to ask your slightly strange neighbor with the pick-up. FastGrowingTrees.com provides convenience, speed, and simplicity for anyone looking to buy trees and plants. With a comprehensive selection of over 2,000 trees, plants, and shrubs, FastGrowingTrees.com has the right selection to suit any climate, location, and customer’s individual needs.

Fast Growing Trees is doing for the tree business what Casper has done for the mattress business. From your home you can peruse their highly informative website, make an informed decision, place your order, and within a few days trees, are arriving at your doorstep.

The goal of this project is to get the word out why people shouldn't buy trees any other way. Here’s the thing though, we don’t want some stale corporate-feeling video with canned VO and stock shots of trees. While these videos absolutely need to be informative they should also have personality, a point of view, and be completely relatable to the target audience (see below).  

 

DELIVERABLES:

Experience Video (16x9):
One :60 video on why consumers should choose FastGrowingTrees.com and how the shopping experience works.

Product/Category Videos (9 videos across 3 categories in 16x9 and 4x5 ratios - 18 deliverables):

• Privacy Trees (Thuja Green Giant*, Leyland Cypress, Nellie Stevens Holly)
• Fruit Trees (Meyer Lemon Tree*, Avocado Tree, Fruiting Cherry Tree)
• Indoor/Patio Trees (Banana Tree*, Palm Tree, Fiddle Leaf Fig)

*The hero tree from each category that should be featured on screen.

Privacy Trees:

• One :30 explainer video showing 3 different products  (Thuja Green Giant*, Leyland Cypress, Nellie Stevens Holly) on FastGrowingTrees.com and featuring a Thuja Green Giant actually being planted.
• One :06 product ad featuring a Thuja Green Giant.
• One :30 How-to video featuring the Thuja Green Giant covering the following topics: How-to Plant, How-to Care For, and How-To Water. 

Fruit Trees:

• One :30 explainer video showing 3 different products (Meyer Lemon Tree*, Avocado Tree, Fruiting Cherry Tree) on FastGrowingTrees.com and featuring a Meyer Lemon Tree actually being planted.
• One :06 product ad featuring a Meyer Lemon tree.
• One :30 How-to video featuring the Meyer Lemon Tree covering the following topics: How-to Pot in a Container, How-to Pollinate, and How-to Care for Indoors.

Indoor/Patio Trees:

• One :30 explainer video featuring a consumer viewing 3 different products on FastGrowingTrees.com (Banana Tree*, Palm Tree, Fiddle Leaf Fig) and featuring a Banana Tree actually being planted.
• One :06 product ad featuring a Banana Tree.
• One :30 How-to video featuring a Banana Tree covering the following topics: How- to Plant in a Container, Banana Tree care, and How-to Transition from Indoors to Outdoors.

 

Explainer ads - Explainer ads are executed with on-screen personalities or customer testimonials. This approach relies on a strong problem statement to set up the product as the solution and explain its benefits.

Product ads - Product ads are executed with live product footage or product photography and bold text/graphics.

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• YouTube, Facebook, Instagram, and FastGrowingTrees.com

TARGET AUDIENCE:

• Slight Female Skew 45-64; Household Income $70K+; enjoys travel, outside activities, DIYer.  They're no non-sense, want whatever they consume to get to the point but don't mind being entertained in the process.

 

TONE:

• Engaging, relatable, to-the-point, and informative.

 

EXECUTIONAL MANDATORIES: 

• To reflect the target audience the filming location should be an upscale home (East Coast / Mid-Atlantic style) with a nice sized yard.
• You must show an "after shot" in your video of how the trees would look when they are mature. This could be achieved through stock footage so please make sure you budget for this. 
• The pitch winner must provide videos of the actors (vs just headshots) for casting approvals. As the target audience skews 40-60, please cast accordingly.
• Please note that after receiving the trees, they need about a day or two out of the box to be in tip-top shape for filming.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within the $30K - 40K range to create all the listed deliverables. 
• By participating in this open bid project, creators acknowledge that the sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute these videos.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the videos. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BID (REQUIRED): Please submit your bid for this suite of videos.

• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The sponsor would like each producer to create 10 videos (19 deliverables total) with a cost range of $30K - $40K total.
  
  
• SCRIPT (Optional): This should include dialogue from the videos you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/VIDEO AUDITION (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective pitch videos, check out this gallery. All pitches will remain private until after the sponsor gives the creator the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.
   
   
6. Submissions must not portray the sponsor in a negative way, the determination of which will solely reside with the sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.