HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE: Lowe's specifically like the energy of this video, but also the visual transitions that come from dynamic camera movements.

• As Life Changes, So Do Your Priorities

*Owing to product availability considerations, you must be able to receive product at an address in the U.S. or Canada*

As the world evolves, so too does the ease and convenience of online shopping, and although there will always be benefits to shopping in-store, it's hard to beat the speed at which you can find exactly what you're looking for online. It's great, and not only is Lowe's here for the party, but they're excited about the flexibility that they offer shoppers, with an expanded selection of products that are only available for online shoppers. To promote that expanded selection, they want to create some video content that'll excite folks everywhere.

The goal of this project is to produce a single energetic, dynamic, and polished live action video that makes people aware of and excited about Lowe's expanded online product assortment, with thousands of new items now being available exclusively online across many categories. Inherently, online shopping involves a lot of screens, but that's not just visually interesting on its own, so the creative key challenge here is developing an interesting live action approach that offers an effective way to promote online shopping while still feeling visually interesting, relevant, and energetic. Lowe's is open to almost any approach, so long as it's centered on online and in-app shopping, and showcases how their expanded product offerings makes it so much easier for shoppers to find the perfect piece for their home. It's also important that we don't make a point to deter in-person shopping, so you should avoid any direct comparisons to in-store shopping.

The main takeaway we want people to feel here is that Lowe's is the top go-to place for variety and quality when it comes to online shopping, so anytime you're on their app or website, you're setting yourself up for a win. The audience we're targeting are the creative upgraders of the world, so when talking about products you should lean into the notion that Lowe's large wide online selection features unique, on-trend items that cater each person's unique style and home, whether that be ready-made products for the home, or a new tool to help get the renovation job done. The visuals should be colorful, the camera movements fluid, and the transitions dynamic, reflecting the energy that our shoppers feel when making the special purchase that's going to take their space or their environment to that next level.  

Given the grand scope of how many online-only items we're promoting availability for, it's likely a good idea to showcase variety and uniqueness in your video. So when it comes to casting, you'll want to consider how this applies to your concept overall. Whether that's multiple locations featuring completely separate "storylines", or finding a narrative that supports one world of online shopping, you'll want to cast a diverse mix of men and woman in the 25-40 age range that radiate creativity, excitement, and confidence, though you don't necessarily need to cast a large group if it makes sense for your concept. It's not mandatory that you have multiple individual locations, but whatever location(s) you do use should offer a variety of rooms or settings to ensure that the video doesn't feel like it's tied to a single space. There will almost certainly be specific products that Lowe's will want to feature in the video (which will be solidified in pre-production and provided by Lowe's as needed), some of which may require using power tools to install, so you should make sure to know what level of tool-usage your talent is comfortable with when sourcing casting options, just to be on the safe side.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are four total video assets.

• One :15 product hero video (16x9, 1x1, 4x5, 9x16)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Online shopper sites
• Lowe's owned social media platforms

TARGET AUDIENCE: Men and women ages 25-40 who like to creatively upgrade their homes

TONE/FEEL: Trendy, energetic, fun, cinematic

EXECUTIONAL MANDATORIES: 

• Your video must feature both onscreen text and voiceover. The details of the script will be worked out with Lowe's in the pre-production process.
• You must provide a live video link to your set for the client, and should be prepared to have someone on your set be a liaison between client feedback and your director/producer in order to make any necessary adjustments in real time.
• At some point in your video, you must showcase the Lowe's app in use.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit.The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.