Background

Objectives

Fans of the Dark Knight, the Bat Signal shines once again - but this time it shines for you. We can't share many details here, but in Los Angeles, on the morning of Monday, November 18th, Warner Bros. Discovery Global Consumer Products is going to unveil an incredibly exciting and exclusive Batman collaboration with a high end lifestyle brand. It's the kind of brand collab that's going to generate a LOT of buzz, and it somehow gets even better, because it's a full installation that's meant to evoke the Batcave, and it even includes the Batmobile. We can't tell you how, or where, but it's all going to be insanely cool, and the absolute best part is, we need someone to film it. 


The goal here is to capture both video and photography content for a special installation that's being created at the retail flagship store of a high end lifestyle brand. This will be a very fast-moving project, with same-day turnaround and delivery expected for both the video and photography assets. The installation will feature a range of Batman-related props and memorabilia, including three different Batmobiles, as well as four authentic Batsuits, and an array of glass-encased movie-authentic props - all within a stunning architectural space that's being designed to evoke the Batcave. You'll need to create a single video, somewhere between :30-:80, that feels dramatic and impactful, showcasing the props and memorabilia by situating them amongst the beauty of the space around them. You'll also need a talented photographer that has experience capturing architectural spaces in a way that makes them feel dynamic and dimensional. 


We expect the video to feel cinematic and exciting. Think dramatic montages of close-up shots on individual elements that build up to the epic final reveal. Cinematography, lighting, and lensing are critical, but so too will be a deft handle on music selection, and sound design (if any). Pacing is going to be important too: you'll want to avoid too many fast-cuts or a generally fast-paced edit; we want to give these visuals a moment to really land with audience. We don't expect that you'll need any on-screen talent, nor any voiceover, and you won't be responsible for any location costs. It's unlikely that you'll need sound, but you may want to capture it to be safe. Ultimately, the video will be used on social media and other owned digital platforms, so you'll be creating for multiple aspect ratios, and should have a deliberate approach to each aspect ratio - just cropping as an afterthought won't cut it. 


Your photographer will be capturing many of the same elements that your motion team is capturing, with a priority given to situating elements within the larger space. No post-production retouching will be required of your photographer. Instead, we'll ask that they initially provide all assets in JPG form for an initial review, before delivering TIFFs of a small selection with a proposed color treatment, and then ultimately delivering all raw assets. 


In terms of production, you must be available to shoot between 6-10AM PT on Monday, 11/18 at the brand's location in Los Angeles. You'll be able to schedule a quick tech scout before that, but the actual Batman installation isn't being built until the night before, so you won't be able to see it in advance. More information about the brand, the location, and the props will be shared with the team that is selected, but you can review this suggested shot list with some additional prop information - just note that we're flexible on creative approach, so you shouldn't look at the shot list there as locked in. After you wrap, you'll also need to move through the edit very quickly; the content that you capture on Monday will need to be fully edited and delivered by EOD the same day.


For your pitch, we want to see your team, your past work, and information about your technical approach to the production (i.e. camera, camera rig, lighting, etc.). You'll need a small, disciplined, and nimble team, but you'll need a slick and talented cinematographer, and potentially a very capable lighting team that can nonetheless operate with limited resources. 


For any questions or other project updates, check out the Project Forum.


DELIVERABLES: There are 3 total video assets, and a hard drive with all photo assets.


EXPECTED TIMELINE: HERE


EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.


TONE/FEEL: Cinematic, impactful dramatic, exciting, beautiful, 


EXECUTIONAL MANDATORIES: 

Details

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.


Requirements

  1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

  4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

  6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.

  9. Videos must be in the English language or subtitled.

  10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  11. You must be at least thirteen (13) years or older to enter.

  12. The Sponsor reserves the right to repost the contest.

  13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.