BURLINGTON SOCIAL MEDIA CHANNELS:

• Facebook 
• X 
• Instagram 
• TikTok 
• YouTube

Burlington is one of the largest off-price retailers in the United States. It is the place to go for people who want to shop for great brands at even greater prices, and over the past 50 years, Burlington has consistently WOWED their customers with the quality and breadth of their inventory. From home decor to brand-name clothing for the whole family, and items for babies and pets, Burlington is a must-visit destination for price-savvy customers who refuse to budge on quality. With their legacy and loyalty of providing great deals, why would anyone want to shop somewhere else? 

With the variety of clothing and products that Burlington carries, they're constantly looking to refresh their content to focus on what's most relevant at different times of year. To that end, Burlington is looking to create a series of evergreen :30 videos that can be used year-round, and are flexible enough to be tailored to reflect the unique essence, emotion, and merchandise of each season. The goal of this project is to come up with the conceptual "hook" that ties everything together and makes each video in the series feel like it's part of a cohesive story. Creatively, that could be some sort of narrative, a character-driven setup, or a musically-motivated tactic, but they're open to any sort of approach. The videos themselves will be used during their respective seasons to showcase how Burlington has everything you and your family needs or wants, all at unbeatable prices. Each video will follow the same format: an opening to hook the audience, a season-specific middle, and a closing that MUST end on the Burlington tagline, which is: Burlington. Deals. Brands. Wow! 

When writing up your concepts, make sure to detail how they can be used for both the opening and closing of the video, and how they would transition into and out of season-specific messaging in the middle. Your concept should give us a sense of who the talent will be in the video. You can include scenarios where we see the talent interact with Burlington products in a store environment, home environment, or lifestyle moment. 

Here are some potential areas to explore (although you should NOT let these limit you!):

• With so many amazing brands at unbelievable prices, a trip to Burlington can make you feel like you've just won shopping.
• With new products every week, Burlington's buyers (aka their internal merchandise team) bring you the lowest prices, greatest deals, and WOW trends.
• With almost everything you and your family wants and needs in one store and in your budget, why would you shop anywhere else?

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

EXPOSURE: Digital programmatic, over-the-top TV (example: Hulu, YouTube TV, etc.), and social media

TARGET AUDIENCE: Adults 18+, English and Spanish-speaking

TONE/FEEL: Exciting, optimistic, comedic, anticipatory, surprising... ultimately, we want to make viewers go WOW!

In order to be considered, include the below materials in your submission.

• CONCEPT (REQUIRED): Tell us your Concept using up to 500 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.

• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video, or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.