T-MOBILE EVERGREEN OFFERINGS: While you should touch on some of the messaging below in your content, the text here is intended as description, not required copy.

• Travel Benefits - With a T-Mobile plan, customers can get coverage beyond what's expected. Your content should cover these two key points:
  • In-Flight WiFi - Stay connected with free in-flight Wi-Fi, streaming, and messaging on T-Mobile's Magenta plans.
  • Simple Global Coverage - Connect, share, and text abroad with no setup or data-roaming charges.
• Home Internet Service - T-Mobile's high speed 5G Home Internet is $50/month with Autopay, and T-Mobile won’t raise the price of your Internet, ever. No exploding bills. No monthly fees. T-Mobile also covers up to $750 in termination fees.
• Plans - T-Mobile has special discounted coverage plans for these three groups, and you should touch on all three in each piece of content.
  • First Responders
  • Seniors age 55+
  • Military/Veterans

PREVIOUS T-MOBILE GIFS: Prior to this project, all content was delivered as a GIF, and these are just a few of the recent GIFs created on Tongal. They're a good example of how much stylistic diversity and freedom you have in approaching this project. For the static image assets, take a look at these and imagine what a single frame would look like.

• Awesome Audio Products Social GIFs - Five different GIFs that are also prime examples of what we mean by "unexpected," like the "lion roaring" GIF as a way to express powerful sound.
• #MyMagentaList Audio Products GIF - Simpler than we'd want here, but it's product-forward with a good energy.
• Coolest Quarterly Report GIF - This pop-art approach is a great example of an "unexpected" approach that really brings style to the front.
• Scam Shield GIF - The Scam Shield iconography that T-Mobile uses is pretty simple, so this GIF kept the messaging simple, but went over the top, and the extra style draws the eye and elevates this over a more straightforward version that might just have T-Mobile's actual Scam Shield logo.
• Careers & Opportunities Videos - Although not technically GIFs, the style here is very much in line with this project.

T-Mobile's always got a lot of good stuff going on - whether it's perks, products, features, or phones - and when their employees turn to social media, all set to talk about that good stuff, they want to show up and post some dope content. In the past, that meant creating cool animated GIFs, and you've probably seen one of the many GIF projects that we ran last year. For 2023 though, we're evolving. Instead of GIFs, we're now delivering the same content as short videos, with sound and music, and none of the pesky quality trade-offs that come with the GIF format. Yay! With that in mind then, we're looking for animators, illustrators, and other design wizards who can create something elevated and unexpected, and this project's going to involve promoting T-Mobile's "evergreen" offerings, like global cell coverage and in-flight WiFi, their 5G Home Internet service, and the special phone plans they've got for first responds, veterans, and senior citizens.

The goal here is for you to create a suite of six assets to promote three different T-Mobile offerings, which we cover in the Background. The content needs to be bright, energetic, and eye-catching, and we'll need a single short animated video for EACH of three offerings, as well as a single static image for each offering, and they should all convey some key messaging about the various perks, features, and advantages that set T-Mobile apart. Videos can be anywhere from :05 to :20, but know that when they're used, they'll LOOP, so it'd be cool if you planned for that.

Two creators will be greenlit for this project, as we are looking to have some stylistic variety, and when we say "animated," we mean that we're open to traditional motion graphics and 2D, but also stop motion, 3D, papercraft, mixed media, or something else entirely. It's up to you, but keep in mind that this really is for T-Mobile's employees to share, top to bottom, and they're gonna share this on their own social feeds, for their own family and friends and business contacts. That means your style can't feel über corporate. Polished and professional, sure, but T-Mobile's the Un-carrier - think cool, clever, even a little quirky. You can use stock photography, but we don't want to see stock photos of smiling actors against a magenta background with some text - that's boring. We're also looking for more than motion text with crazy abstract shapes and lines. Check out some examples in the Background, then go wild.

For your pitch, we highly recommend submitting a proof of concept video or static image along with your Treatment. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 total assets, per creator.

• Three :05-20 hero videos (1x1); one for each offer (Get More, HINT, Plans).
• Three static images (1x1); one for each offer (Get More, HINT, Plans).

 

TIMELINE: HERE

 

EXPOSURE:

• T-Mobile employee social feeds including LinkedIn, Twitter, Instagram, and Facebook.
• Please review the platform best practices page.

 

TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.

 

TONE:

• Unexpected, playful, polished, cool, quirky. 
• Stay away from anything that feels sales-y or ad-like.

 

EXECUTIONAL MANDATORIES: 

• All copy should correspond to existing copy on the relevant T-Mobile's website for each campaign.
• You should adhere to certain elements of the T-Mobile brand guidelines which will be shared with the two creators. In the meantime, a few specific callouts are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
  • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
  • Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
   
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
   
• PROOF OF CONCEPT VIDEO (Optional): Please submit one proof-of-concept video (1x1) up to :20, illustrating how you might approach the information provided in the Objectives section.

1. Preferred format for upload to the Tongal website is HD 720p 1x1. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.