After being postponed in 2020 due to the COVID-19 pandemic, the UEFA Euro 2020 Football Championship will be proceeding in June of this year, and millions of fans across Europe are getting ready to celebrate the return of the beautiful game - and with it, some degree of normalcy. PayPal will be celebrating alongside them, with a European-focused campaign around the tournament. For PayPal though, this isn't about football, it's about the FANS, and all types of fans at that. Some people are fans of the sport, and some people are fans of their nation's, but some people are just fans of good times and and the chance for good food with friends and family. 

The goal of the project is to come up with video concepts that feature clever profiles or narratives about unique - and perhaps unexpected - fans, each using PayPal to make a purchase in preparation of gameday festivities. These video concepts should be set against the context of the Euro 2020 tournament, but should not be exclusively about football, and certainly NOT about the actual athletes or teams.

Think about other activities that take plan on or around match day. From the backyard BBQ and the grilling fan, to a fan who maybe enjoys getting together with friends more than the actual match. Think about the casual but ever-so-fashionable fan, the clueless fan, the overly superstitious fan, and even great-grandma - the hardcore, face-painted, flag-waving superfan. Be sweet, sentimental, funny, quirky, cheeky, but always positive and accepting of all these fans. 

What are unique personas for fans who are gathering to celebrate the Euros this year? And how are they interacting with PayPal to help support what they love? Your concepts should introduce an interesting fan, along with the scenario in which they are using PayPal. 

EXPOSURE:

• Winning concepts will be integrated into videos are intended for Instagram (a key social focus), Facebook, Twitter, YouTube, and digital programmatic media, along with PayPal's owned channels, and potentially limited broadcast TV buys in some markets.
• Please review the platform best practices page.

 

TARGET AUDIENCE: 

• A broad European audience across more than a dozen countries. Our target consumers have a social interest in sports, but may not necessarily be hardcore fans, and they're also interested in the verticals of gaming & streaming, fashion, home & electronics, and food & grocery delivery
• Digital Natives aka Young Professionals - They're under 30, and have always enjoyed a digital first life. They may or may not be current PayPal users.

 

TONE:  Energetic, inspiring, exciting, relatable, authentic, inclusive, optimistic, nostalgic - with a hint of charm and wit

 

EXECUTIONAL MANDATORIES: 

• Concepts must work within a :06-:15 video

NOTE: We're testing a new feature on projects like this. In addition to the three concepts that the Sponsor will be selecting, five additional submissions will be selected for Honorable Mention, and each will receive $50 for the great creative work that went into them. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Tell us your Concept in 250 characters or fewer. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen in the video, GIF or meme. As always, concepts should be clever and engaging.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
3. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Limit 5 submissions per member, per Phase.
    
9. You must be at least thirteen (13) years or older to enter.
   
   
10. The Sponsor reserves the right to repost the contest.
    
    
11. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
    
    
12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.