Equelle is hoping to find concepts that speak authentically to modern women.  Gen X women and even Millennials are beginning to enter this life stage, and they feel active and vibrant. They are working, taking care of their kids – and while they accept menopause as natural and normal, they have too much going on to be slowed down by menopause symptoms. Too many brands in the past have made menopause feel “old”, and modern women won’t appreciate concepts that make light of their symptoms or depict them melodramatically. Humor can be used, as long as concepts are not mocking or exaggerated and reflect real experiences.

Specifically, Equelle is clinically shown to help the menopause for symptoms like:

• Hot Flashes
• Mood Swings
• Muscle Discomfort

Our goal is to illustrate how enduring menopausal symptoms isn't necessary thanks to Equelle. We are looking to create concepts that follow a "You wouldn't tolerate ‘X’, then why would you endure menopausal symptoms?" framework.  We are sourcing ideas for “X”.  

Modern, empowered women are comfortable speaking their mind, and would not accept unnecessary discomfort or hardship in most situations. We’d like to expose how absurd it is to accept menopause symptoms, by showcasing other situations where women would never just accept discomfort or disruption.  We are seeking examples of humorous and slightly absurd situations that women would never deem acceptable or “just deal” with them. We want to draw a parallel between these situations and menopause, and encourage women to take action with the menopausal relief provided by Equelle.

 

EXPOSURE:

• Digital streaming
• Facebook

 

TARGET AUDIENCE: Women 40-60 currently experiencing menopausal symptoms

TONE:

• Humorous, a bit absurd
• Still, we want the comparisons and subject matter to be relatable to our demographic. 
• Comedy should be positioned as empathizing with those with menopausal symptoms rather than making fun of them.

Tell us your Concept in 250 characters or fewer. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen in the video. As always, concepts should be clever and engaging.

1. 1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

   
   

   2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

   
   

   3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

   
   

   4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

   
   

   5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

   
   

   6. Limit 5 submissions per member, per Phase.

   
   

   7. You must be at least thirteen (13) years or older to enter.

   
   

   8. The Sponsor reserves the right to repost the contest.

   
   

   9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

   
   

   10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.