Background

Feel free to choose the stories that resonate most with you and that you believe will inspire others the most:

Objectives

As the American nursing landscape settles into a new shape following the Covid-19 pandemic, nurses  are dealing with burnout, stagnation, and an overall lack of control over their careers. This is especially true for domestic and international travel nurses. But it doesn't have to be this way. With Empowered, Health Carousel – a leading travel nurse staffing agency – will create awareness around the robust benefits, professional development opportunities, and support Health Carousel provides for nurses so they can regain control of their careers and reconnect with their passion for healthcare. 


To kickoff the Empowered campaign, we're looking for a Tongal editor to create three engaging and inspiring "Where are they now" style-videos combining existing footage and VO with dynamic motion graphics and on-screen text. Over the past few years, we've worked with Health Carousel to film docu-style profiles of multiple international and domestic travel nurses that bring to life the hard work and the triumphs of international travel nursing, why domestic travel nurses love the travel nurse lifestyle, and how Health Carousel supports these nurses through every step of their journey; check out the links in the Background section and the sample assets we're providing for you to use in your pitch. 


You'll use this existing footage and VO and add dynamic motion graphics and on-screen text to celebrate the career growth paths these nurses are now on with Health Carousel for a suite of social-first videos. By showing how Health Carousel goes beyond helping these nurses simply find their next assignment to empower and support them through long-term career paths, you'll create awareness and inspire nurses to leverage Health Carousel's support, take advantage of the professional development opportunities they offer, and otherwise take back control of their careers.


For the purposes of the Pitch Phase, we are including a folder of assets, including some sample videos, logos, brand colors, and font files, and some directional guidance so you can put together a :10-:15 proof of concept edit to demonstrate your creative approach. This "Where are they now" bucket of content is just one of a few creative approaches we're looking to take to bring the Empowered messaging to life, so consider how your approach to motion graphics, on-screen text, and the existing footage/VO could expand to other concepts and videos down the road.


In the Background, we have provided a comprehensive list of nurses who have made significant strides in their careers with the support of Health Carousel. As a filmmaker, you are invited to select any three nurses from this list to focus on your suite of videos. Each nurse's story is unique and inspirational, offering a wealth of material to create a compelling and motivational narrative. Feel free to choose the stories that resonate most with you and that you believe will inspire others the most. For any questions or other project updates, check out the Project Forum.


DELIVERABLES: Three "Where Are They Now?" videos:


EXPECTED TIMELINE: HERE


EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.


TARGET AUDIENCE: International and US-based travel nurses, generally 25–60; largely female, but not exclusively by any means.


TONE/FEEL: Empowering, educational, exciting, informative, inspiring and compelling. A sharp, attention-getting creative POV that drives travel nurses to Health Carousel or keeps travel nurses with Health Carousel.


EXECUTIONAL MANDATORIES: 


Details

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.


Requirements

  1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

  4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

  6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.

  9. Videos must be in the English language or subtitled.

  10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  11. You must be at least thirteen (13) years or older to enter.

  12. The Sponsor reserves the right to repost the contest.

  13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.