T-MOBILE BENEFITS AND KEY MESSAGING: Your images should feature the following benefits with some messaging that touches upon what's included in the descriptions below.

• Tuition Assistance: It's never too late to go back to school! T-Mobile fully funds the cost of tuition for eligible employees. Yep, tuition and books are covered at 100% at several universities. You’re eligible for classes directly related to your position or another role at T-Mobile.
• Perks At Work Program: You and your family can enjoy special savings on retail items, travel, entertainment, dining, and much more. T-Mobile employees have access to exclusive savings through Perks at Work. Enjoy discounts from all your favorite stores! 
  • Note: The site is a Groupon-style offering full of eclectic deals that range from electronics, foodie deals, activities, etc.
• Health Pros: Health Pros are experts available for T-Mobile employees to help you find the right physicians and specialists, providing price estimates for medical procedures, resolving problem medical bills, and avoiding overcharges. Your Health Pro can help clarify your healthcare bills and help you understand your T-Mobile benefits and what they cover. They can even call and make your appointments for you! No more nervously rehearsing what to say or calling your mom to make the appointments for you. Your Health Pro can do the heavy lifting for you.
• LiveMagenta: T-Mobile Employees have unlimited access to a LiveMagenta life coach 24/7/365 at 855-780-5958 to give you support wherever you’re at in life. Work with a health coach, quit tobacco, and use state-of-the-art apps to work on your health, finances, resiliency, and more. Make sure to save LiveMagenta.com to the home screen of your mobile device for quick access.
• Magenta Match Program: The T-Mobile Foundation will match your charitable donations to eligible organizations, dollar for dollar.  We'll also match the time you volunteer, with $10 per hour, up to $2,000 per year. We support the causes that inspire you so that together we can create healthy, vibrant communities. Since 2015, more than $19M has been donated by our employees and T-Mobile Foundation in programs like this—talk about changing our communities!
• Volun-T Grants Program: Through the Volun-T Grants Program, you can apply for funding from the T-Mobile Foundation to support local volunteer projects that fall within the categories of Digital Empowerment, Equity in Action, and Sustainability. You have access to additional voluntary benefits at special rates via payroll deduction. Whether you’re planning to volunteer on your own or you’re organizing a team-wide volunteer event, the Volun-T program is for you!

 

PREVIOUS T-MOBILE CONTENT: This is some of the recent video and image content created on Tongal, and they're all great examples of the style we're looking for, but still showcase how much diversity is possible. 

• Bob Ross, Spill the T, and Multitudes - This suite of six videos contains 2 "episodes" for each of 3 concepts, each born out of a previous version of this project. Note how the Bob Ross parodies and the "Spill the T" episodes focus on different elements of the Employee Benefits programs, while "Multitudes" focuses on diversity. Each takes a radically different social-first approach, and each has varying amounts of messaging.  
• All Breeds Welcome - One of these two videos focus on T-Mobile's diversity initiatives, while the other highlights their paid parental leave policies. Each video covers a very specific and narrow topic, as opposed to the videos above, and again takes a unique and creative social-first approach that doesn't feel overly branded or commercial-y.
• Asian American Heritage Quote Video & Static Image - Look at how vibrant and fluidly energetic this is, and how the artistry shines through in an unexpected way, with a very modern feel.
• Benefits & Sustainability Video & Static Image - This is a good example of how a mixed media / motion graphic approach can bring the same kind of electric energy, showcasing some abstract artistry in its design elements to make the image feel lively without being cluttered.
• Employee Man on the Street - These four videos are a part of an ongoing series that explores what some of the current T-Mobile employees personalities and their favorite parts of working at T-Mobile. The last video is at the T-Mobile Pride Parade in Seattle that occurs every year and allows their employees to come together to celebrate who they are.
• To see even more T-Mobile personality, make sure to check out their Careers Instagram!

If you didn't already know by now, T-Mobile's got some really wonderful employee benefits, alongside an incredible company culture, and their Careers Team is back to make sure people know about some of the other perks of being a T-Mobile employee. They support their employees and their employee's families in all aspects of their well-being. They know each person has unique needs and goals for work and life, so when you work for T-Mobile, you become unstoppable together. When most companies share their employee benefits, they will list out the dull "perks" bullet point by bullet point until you're confused and the words have no meaning, but that's sooooooo boring. T-Mobile is the Un-carrier. If they are going to showcase benefits, they are going to visually show off just how awesome the benefits can be. Health care and time off is just the beginning of what T-Mobile has to offer! They have you covered in all aspects of life; whether it's helping you continue your education, providing advisors and coaches, matching your donations, or even saving you money on retail, travel, entertainment, and more! 

The goal here is to create several original static images that highlight some of the employee benefits. While there are six different benefit programs T-Mobile wants to feature, you will need to produce twelve total static images, which means two images per benefit program. Each image should be unique, while feeling like part of one consistent suite. To read all about each of the employee benefits and programs, check out the information in the Background. 

Since there are multiple images, you will be delivering these assets in three total batches, working on four images at a time. If you have multiple ideas for each program, feel free to share the different approaches in your treatment as T-Mobile could choose one of your styles to move forward with for all the images. Keep in mind that T-Mobile is a tech-forward company, so we're aiming for graphics that feels invigorating, engaging, entertaining, and even playful. The messaging should be simple and straightforward - we want the visuals to stand out, and hook potential employees, so the key message lands. We expect that you'll want to lean heavily on 2D animation and mixed media styles, and 3D if it makes sense, along with some clever use of typography or stock imagery.  

For your pitch, we highly encourage that you submit a proof of concept / first draft of an image asset along with your Treatment. This is primarily for T-Mobile employees to share too; they will do so on their personal social media accounts for their family, friends, and professional contacts. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 12 total assets.

• Twelve static images; two images per benefit (1x1)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• T-Mobile's Instagram, Facebook, TikTok, LinkedIn, Twitter.

 

TARGET AUDIENCE: Career seekers, millennials, and Gen-Zers.

 

TONE: Self-aware, humorous, surprising, winking but not too snarky, big, bold, fun & relatable

 

EXECUTIONAL MANDATORIES: 

• You should adhere to certain elements of the T-Mobile brand guidelines. A few specific call-outs are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
    • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PROOF-OF-CONCEPT ARTWORK (Optional): If you want, you may create a proof of concept showing how you'd approach design if greenlit. Upload an image of your Artwork in either PNG or JPG format.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.