Background

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE: Below is a video that the Church has created as an overall guide, and with a similar length. Note that this does not necessarily represent the style or format that you should use, as you're welcome to take more creative approaches.

Objectives

It's no secret that that almost everyone in today's world struggles to discern what a healthy amount of screen time is, and this is even more true for today's teenagers, who've never known a world without smart phones and the endless supply of dopamine-triggering content that makes it easy to distract oneself from problems. That's why The Church of Jesus Chris of Latter-Day Saints wants to produce an emotional health awareness video that focuses on one teen's experience, highlighting how screen time and phone usage directly correlates with their mental health struggles.


The goal of this project is to create two different 4-5 minute videos that showcase a teenager (girl between 14-18) who is willing to share their authentic story about the struggle to stay mentally healthy every day, and how they've fallen into bad coping habits with phones and screen usage. Mentally healthy can mean many things, and The Church is open to hearing your talent's unique stories, but generally we're looking to find stories that have to do with how they struggle with social interactions within their community. From there, the video should then explain (through the teen's unique perspective) how faith can help rejuvenate the spirit and guide us to a healthier outlook. The two videos will share the same message and structure, and they will essentially be two versions of the same story: in one version, the video will need to follow an approved script, which will be developed in Pre-Production; in the other, the talent will be able to authentically share their story using more of their own words. The second version should allow you to capture more natural performances and some unexpected and organic moments with the talent.


Creatively, the Church is open to any style of filmmaking here, so while this could look like a straight to camera vlog (see this example video), this could also be animated, or be produced to look more like a documentary. The Church wants this to be an engaging and electric video for the youth, so your creativity and personal vision are truly welcome! Beyond that, casting will be key here, and it should be your foremost concern.  You will also need location and wardrobe approval before heading into production, so given the tight timeline the more of these details you can include in your pitch, the better!


Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.


DELIVERABLES: There are 2 total video assets.


EXPECTED TIMELINE: HERE


EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.


TARGET AUDIENCE: Youth audiences (ages 14-25)


TONE/FEEL: Engaging, authentic, energetic


EXECUTIONAL MANDATORIES: 


By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

Details

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.





Requirements

  1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

  4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

  6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.

  9. Videos must be in the English language or subtitled.

  10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  11. You must be at least thirteen (13) years or older to enter.

  12. The Sponsor reserves the right to repost the contest.

  13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.