HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE: Below is a video that the Church has created as an overall guide, and with a similar length. Note that this does not necessarily represent the style or format that you should use, as you're welcome to take more creative approaches.
It's no secret that that almost everyone in today's world struggles to discern what a healthy amount of screen time is, and this is even more true for today's teenagers, who've never known a world without smart phones and the endless supply of dopamine-triggering content that makes it easy to distract oneself from problems. That's why The Church of Jesus Chris of Latter-Day Saints wants to produce an emotional health awareness video that focuses on one teen's experience, highlighting how screen time and phone usage directly correlates with their mental health struggles.
The goal of this project is to create two different 4-5 minute videos that showcase a teenager (girl between 14-18) who is willing to share their authentic story about the struggle to stay mentally healthy every day, and how they've fallen into bad coping habits with phones and screen usage. Mentally healthy can mean many things, and The Church is open to hearing your talent's unique stories, but generally we're looking to find stories that have to do with how they struggle with social interactions within their community. From there, the video should then explain (through the teen's unique perspective) how faith can help rejuvenate the spirit and guide us to a healthier outlook. The two videos will share the same message and structure, and they will essentially be two versions of the same story: in one version, the video will need to follow an approved script, which will be developed in Pre-Production; in the other, the talent will be able to authentically share their story using more of their own words. The second version should allow you to capture more natural performances and some unexpected and organic moments with the talent.
Creatively, the Church is open to any style of filmmaking here, so while this could look like a straight to camera vlog (see this example video), this could also be animated, or be produced to look more like a documentary. The Church wants this to be an engaging and electric video for the youth, so your creativity and personal vision are truly welcome! Beyond that, casting will be key here, and it should be your foremost concern. You will also need location and wardrobe approval before heading into production, so given the tight timeline the more of these details you can include in your pitch, the better!
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 2 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Youth audiences (ages 14-25)
TONE/FEEL: Engaging, authentic, energetic
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.