REFERENCE VIDEOS: These are examples of other successful financial education/Edutok content to give you a sense of what Chime is aiming for:

• Explaining Complex Topics in Simple, Casual Language
• Product Tutorial Example

CREATIVE CONCEPTS: These are the concepts Chime will be looking to include in this batch of content. We're also linking to helpful articles from their blog where relevant for help in putting together your pitch:

• Product Tutorial - Paying Someone Through Chime
• Product Tutorial - Sending a Boost
• Product Tutorial - Viewing Your Credit Score on Chime
• Product Tutorial - Instant Transfers
• Product Tutorial - Turning On and Off Notifications

Are you great at breaking down complex topics and making them easy to understand? Or are you an expert when it comes to creating TikTok-friendly explainer videos? If so, Chime - a financial technology company founded on the premise that basic banking services should be helpful, easy, and free - wants your help to create a suite of quick, educational videos breaking down common misconceptions about money, and providing helpful tips for viewers to take control of their finances. In success, this could become a recurring monthly opportunity for the greenlit creator. 

The style we'll really be aiming for here is "Edutok," so think direct to camera dialogue, screen recordings, and other TikTok-friendly ways to clearly and concisely break down a topic. You can also see examples of previous educational content Chime team has been inspired by in the Background section. It is not necessary for you to have a large team or extensive production capacities to execute this project - videos should be shot on a phone and utilize visualize effects native to TikTok. 

Casting will be very important here! We'll be looking for someone from within the target audience who feels confident and relatable, but can also make complex topics feel casual and understandable. Chime is working to establish familiar faces on their TikTok channel, so you can plan to feature the same talent across all videos. If you have casting options in mind (or if you plan to star yourself!), you are strongly encouraged to include those details in your pitch. 

In terms of educational topics, Chime has identified five initial tutorial concepts, which you can view more about in the Background section below. 

In your pitch materials, please break down how you would bring those topics to life. What would each video look like, and what might you (or your talent) say? If any of your executions require a specific song or rely on a music based trend, please include that information in your pitch. For any questions or other project updates, check out the Project Forum.

Love TikTok, but educational content isn't quite your specialty? Check out other Visual Effects/Transitions or Comedy Trends TikTok opportunities from Chime! This project, and the others, each have the potential to become recurring monthly opportunities if you're selected and succeed with your videos. 

DELIVERABLES: There are 5 total video assets.

• Five :20-:30 videos (9x16)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• TikTok
• Instagram Reels
• Please review the platform best practices page.

 

TARGET AUDIENCE: Tiktok & Instagram users ages 18-34

 

TONE:

• Lighthearted, casual & comedic
• Helpful, optimistic, encouraging and relatable

 

EXECUTIONAL MANDATORIES: 

• All text must be placed for TikTok in-feed safe zones. 
• A non-numbered Chime card can be provided to the greenlit creator for use in the videos (if needed). 
• If a Chime card is shown, the Visa logo must be visible, and not obstructed in any way. 
• The same talent can appear across all videos.
• Videos cannot feature anything vulgar or any profanity. 
• If your videos will need to feature music from the TikTok library, your final delivery will need to consist of a video exported without music, along with the exact timecodes for where music tracks should be added to your video when posted.
• If you have worked with any NeoBanks, Online Banks, P2P Services, Traditional Banks, or Credit Cards in the last six months, please disclose this in your pitch. If you have specific questions on whether a company you've worked with falls into one of these categories, please email info@tongal.com for additional support.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget up to $4,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.  In your pitch materials, please break down how you would bring the five existing topics to life.
  
  
• LINKS (REQUIRED): To your previous video work. If possible, please include links to TikTok assets you've worked on, or to your TikTok account. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section with a total budget of up to $4,000. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You will only need to submit a bid number for this project, not a full budget proposal.

• HEADSHOTS/CASTING BOARDS (Optional, But Recommended): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.