Aventon is an esteemed national fixed bike retailer that's recently shifted their entire inventory to ebikes and they’re seeing tremendous success. Their top-performing ebikes are relaxing and fun to ride — plus, their powerful motors propel you faster and further than traditional bikes! 

Aventon’s mission is to empower everyone to ride bikes regardless of their age or ability. They are passionate about bikes because they believe that bikes change lives through the freedom of mobility. They are fully committed to building the best-value bikes in the industry that are fun to ride without compromising quality, durability, and comfort. 

Curious about how an Aventon ebike works? You can pedal on them like a normal bike, you can activate the THROTTLE ASSIST if you want a little boost WHILE you're pedaling, or you can go FULL THROTTLE and stop peddling completely.

They want to showcase the versatility of these bikes and help people to see that these bikes are for everyone -- especially for people who might not have the stamina for a traditional bike ride!

THOUGHT-STARTERS: 

 

-- When thinking about real-world ways Aventon consumers are using their ebikes,  consider things like: 

• grabbing groceries
• running errands
• picking up medication
• commuting between home and work/school 

…and you don’t even have to find parking or fill up your tank!

-- Additionally, Aventon ebikes are climate conscious, eco-friendly and energy-efficient, helping to reduce your carbon footprint and lessen the effects of climate change!**

-- Many of Aventon's customers say "I feel like a kid again" when riding their ebikes. They also talk about how they can ride a bike again after many years of not riding, because an ebike takes the pressure off the body and lets them ride without fear of strain and pain. People of all walks of life can ride an ebike -- riders with MS, riders who've had knee surgery or hip replacements. They also hear stories of how Aventon ebikes have brought couples together, because now the wife that was afraid to ride with her husband because she was worried she couldn't keep up, is now able to ride with him using the Aventon ebike, and they are taking adventures together!

 

THE EBIKES YOU MUST FEATURE IN YOUR VIDEO ARE:  

The LEVEL (traditional & step through) 

• Commuting? Our Level Commuter Ebike is perfect for commuting due to included racks and fenders along with a suspension fork for effortless gliding. 
• [Note: The LEVEL is more of a city bike in urban areas, as an alternative means to transportation. It's mostly used to and from work, with performance based positioning so you can ride through cars and commute on any terrain.]
• https://www.aventon.com/products/aventon-level-step-through-commuter-ebike
• https://www.aventon.com/products/aventon-level-commuter-ebike

The SINCH (foldable fat tire)

• Interested in all-terrain ebike riding? Check out the Sinch folding fat tire ebike. , 
• [Note: The SINCH is more popular for people riding on diverse terrains. It's an adventure bike with fat tires that are good for colder climate weather and is often used in rural areas, commuting to a different kind of work or picking up groceries. And it's foldable so it can be stowed away! Think about how you might demonstrate this in your video.] 
• https://www.aventon.com/products/aventon-sinch-foldable-electric-bike

Please allow time for bike delivery (3-5 days) and set up (1-3 hours per ebike), as you map out your production timelines. 

 

REFERENCE VIDEOS: 

Here are some of Aventon’s ads for you to review... but it's important to note that even though these videos lean younger, Aventon is hoping to appeal to an older demo (Age 45+) with this specific project, so the look/tone/feel of your pitch & video should reflect that.

• Sinch
• Level Step-Through
• All Bikes - 0% Interest Financing
• All Bikes - Aventon Making Headlines

The goal of this project is to create a :30 live action video that introduces viewers to the Aventon brand, shows a variety of great ways their ebikes can be used out in our world, and ends with a call-to-action driving viewers to their website to learn more and SHOP NOW!  

In these times, we’re really seeing a bike boom! Bikes are not just for recreation anymore, or a way to get from point A to point B. Ebikes are empowering us to get out, get some fresh air and beat that cabin fever. That's why your video should showcase the real world benefits to owning an Aventon ebike and the great usage you can get out of your ebike to replace your car! 

**Aventon is going to give you TWO ebikes to use in your video and keep for yourself (included in the Prize Pack)!**

Check out more information on the Ebikes, along with a few thought-starters, down in the Background / Additional Information section.

ALSO, Aventon can provide gear and accessories for your video -- SEE HERE! -- like companion seats, dog and kid trailers, baskets, fenders, racks, etc. Check out the equipment on their website and include the requests in your Pitch!

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE:  For the full project timeline please see the Assets section.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE: 

• Men Ages 44-54 & Women 44-65+.  Affluent. The demo skews more heavily male than female.
• Highlight Diversity! We want to be inclusive in the creative and use models that look like Aventon's audience. 
• Here's a trend worth noting: Aventon is seeing men buy ebikes for their significant others, so they can ride together.

TONE:  Happy, exciting, life-changing, emotional, joyful!

 

EXECUTIONAL MANDATORIES:   

• Safety First! Any footage that shows a character riding the Aventon ebike should include a rider WEARING A HELMET. This is critical. Also, the helmet should not be from a competing product or brand. In pre-production, you may be asked to submit a video of your actors wearing the helmets to make sure they’re on correctly. In every scene that features an Aventon ebike, there should be a helmet in frame, for example hanging on the handle bars.
• Please do not name competitors.
• This project is for US-based creators only. 
• The TWO Aventon ebike models you MUST highlight in your video are The Level and The Sinch. More information about each ebike model can be found in the Background section below.
• Your videos must conclude with the following CTAs: 
  • Shop Now!
  • Free Shipping on Orders $100+
  • Affirm Financing - Buy an Ebike With Easy Monthly Payments

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be a U.S. resident and at least sixteen (16) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.