IMPORTANT NOTE: FINAL DELIVERABLES ARE DUE BY JULY 24th.
In order to be considered for this project, you must be available for the remainder of June and the month of July.
IMPORTANT NOTES FROM SPONSOR:
The LEGO Group is looking for each Video to feature 2-3 unique physical building examples (i.e. building furniture, construction, etc.)
When thinking about casting, each scenario/building example should feature a different parent / child combination.
The LEGO Group is expecting Videos to incorporate VFX and animated elements to bring this concept to life.
--As a reference point, take a look at the LEGO Juniors Create & Cruise App which does a good job of showcasing the quick-start element of LEGO Juniors. We are actually looking into getting assets from this App from The LEGO Group, which you may be able to leverage in your final Videos should your Pitch be Greenlit.
Pre-schoolers can tell stories and play with anything, anytime. Their imagination and confidence to try new things are endless. There are no boundaries to getting started. That’s why The LEGO Group created LEGO Juniors, which is specially designed for the small hands and big imaginations of kids ages 4-5. These sets are easy to build with, and feature quick-start elements and simplified building instructions, making it a great way to introduce young children to building.
Working with Tongal, The LEGO Group wants YOU to create 2 Live-Action Videos that show Moms how easy building with LEGO Juniors is for their 4 and 5 year olds. Each Video should be a unique variation of the Concept provided below.
Creative Concept:
"What if everything in life was as easy to build as a LEGO Juniors set?" The LEGO Group wants you to riff off of this statement. What if putting together your bedroom furniture or changing a flat tire on your car were as easy as building LEGO Juniors sets? The world would be a different place. The LEGO Group wants you to use your imagination and creativity to come up with scenarios that bring this Concept to life. Please focus on situations that involve actual, manual building. Situations can be either something anyone might experience (e.g. building an IKEA table) or something that only a trained professional would encounter (e.g. automobile assembly worker in a factory). The Videos should end with children playing with LEGO Juniors products, highlighting the ease with which quick-start elements can be put together.
Additionally, The LEGO Group is looking for each video to be a variation of this Concept – so you can think of the 2 Videos as 2 different approaches to the same creative ask (without having to change your cast, crew, location, etc.). There’s no need for a completely new shoot in order to achieve this.
The goal of this project is to create 2 (two) :30 Videos and 1 (one) :15 cut-down based on the Concept included in this Brief in order to raise awareness of LEGO Juniors products and educate Moms on how LEGO Juniors differs from other LEGO themes and sets.
Brand Persona: LEGO Juniors is positioned as the youngest entry point for the LEGO system brick. Since LEGO Juniors is targeted to 4-5 year olds, however, the builds feature bigger, “quick-start” elements and simplified building instructions, making it an age-appropriate building experience. One of the key barriers for LEGO Juniors is some moms think that their child is too young for LEGO and its complexity, therefore communicating the quick-start elements and simplified building instructions is the goal of these videos.
--Key Marketing Messages/Product Attributes:
--Target Audience:
--Executional Mandatories:
--Tone / Style:
--Exposure:
--Inspiration:
Product: Product should be featured at the end of the Videos. The LEGO Group can provide any samples needed, or product can be found readily available at major retailors that carry LEGO products.
This Project will be worth a total of $43,000 and consists of 4 phases: a Pre-Pitch phase, a Pitch Phase, a Pre-Production Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
Attention Filmmakers: This project will include a Pre-Pitch Phase, which gives filmmakers the opportunity to confirm their availability for production and provide samples of previous work. 3 Filmmakers will be awarded $1,000 each to move forward into the Pitch Phase.
Anyone in the community can compete during the Pitch Phase, even if they did not participate during the Pre-Pitch Phase. All Pitches must include all required documents outlined below.
At the end of the Pitch Phase, Sponsors may select final Pitch winner(s) from the group of Pre-Pitch winners and/or other competing Pitches. Please note that Pre-Pitch winners are not guaranteed to be greenlit into production. If you have any questions about Pre-Pitch, please post to our Forum or reach out to us at info@tongal.com.
PHASE 1: PRE-PITCH – Please note, this project has a very tight timeline! Please only apply if you are available during the remainder of June and the month of July. If you are available, please submit:
Three winning Pitch-Qualifiers will be greenlit to create a Pitch and receive $1,000 each. See Pitch Phase for more information.
PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The 1 most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $20,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submissions, you will win an additional $20,000.
For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: PRE-PRODUCTION – The 1 Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, the filmmaker will need to receive the following Approvals from the brand:
No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.
PHASE 4: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will create 2 (two) :30 Videos and 1 (one) :15 cut-down based upon their winning Pitch.
NOTE: The :30 Videos and :15 cut-down are all due at the close of the Video Phase. Please upload them as separate videos.
--Video Phase Payout: Winner of the Video Phase will earn the following prize: 1st place $10,000, 2nd place $10,000.
--Music: Tongal has partnered with three premiere music providers: JinglePunks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand. Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning video creators in this project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place. Check out more about our Referral Program in FAQ.
1. The Videos MUST not exceed :30 in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 3 Pitch Applications are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.