THE MESSAGING: 

• Day #1 - T-Mobile is the first in U.S. wireless to set a science-based net-zero target validated by the Science Based Targets initiative (SBTi). This includes all three emission scopes: Scope 1 is our operations and facilities; Scope 2 is purchased electricity; and Scope 3 is our customers using their devices and the suppliers we work with.
  • Additional Notes: We also want to create a  breakdown of what those SBTis are in an eye-catching way. without understanding the SBTis, the narrative doesn't make as much sense. check out THIS for a deeper breakdown of what they are.
    
• Day #2 - T-Mobile is powered by 100% clean energy. To help reach the 100% benchmark, the company invested in enough wind and solar power annually to account for every unit of electricity consumed.
• Day #3 - T-Mobile signed onto The Climate Pledge to reinforce their net-zero 2040 commitment. 
  • Additional Notes: T-Mobile has provided some additional context HERE on what that means, and you can also find some assets and guidelines for The Climate Pledge HERE. 
• Day #4 - T-Mobile significantly cut greenhouse gas (GHG) emissions from 2016 levels. We achieved our science-based targets of a 97% reduction in combined absolute scope 1 (operations and facilities) and scope 2 (purchased electricity) GHG emissions, as well as  a 16% reduction in scope 3 emissions per customer.
• Day #5 - Thisone doesn’t have to tie strongly to any messaging. We can be more relaxed and go for a spirited “Happy Earth Day” or “We’re making progress—and we won’t stop until we get there!” creative that features the T-Earth logo. However, if you'd like to take a pass at more involved messaging, do consider that it will need to tie into the series. 

PREVIOUS T-MOBILE CONTENT: This is some of the recent video and GIF content created on Tongal, and they're all great examples of how much stylistic diversity and freedom you have in approaching this project. 

• Coolest Quarterly Report GIF - This pop-art approach is a great example of an "unexpected" approach that's heavy on style.
• T-Mobile Travel Benefits Video - Seemingly hand drawn, this takes a LOT of messaging and give it a cartoony feel to make everything more engaging and watchable.
• Black History Month Quote Videos - To bring a simple quote to life, this video incorporates a dynamic layered design and enough movement to keep things feeling energetic, while bringing in graphic design and T-Mobile employee imagery fitting the quote's theme.
• Motorola Edge GIF - With a playful use of stock imagery and motion graphics, this brings a lot of messaging to a short GIF that uses its visuals to reinforce the messaging and keep things feeling fresh throughout.
• Careers & Opportunities Videos - Full of energy and a tactile playfulness, this brings an almost stop-motion / mixed media element stylistically, even though it's all digital.
• Super Security New Product Video - This video is simply promoting a security camera, but it packs a LOT of personality and tremendous amounts of energy, so it's really surprising and fun, and the sort of pulpy comic book detective vibe fits the security theme well.

Earth Week is not just a celebration of this amazing planet, it’s also a great opportunity to be reminded of the role we all play in taking care of our world, and to renew our commitment to reducing the impact we have on our environment. T-Mobile is no stranger to this - they're fully committed to being an industry leader in environmental sustainability. They're already sourcing 100% of their electricity usage from renewable sources, with plans to continue to match all future electricity consumption with renewable energy investments, and they've also signed onto The Climate Pledge to reinforce their net-zero by 2040 commitment. They're proud of these achievements, and for Earth Week this year they want to be able to let people know what they've been doing - but they also want to have some fun with it, and that's where you come in.

The goal of this project is to create a suite of webcomic-style static images that detail T-Mobile's achievements in environmental sustainability, with one image (or carousel of images) for each of the 5 days of Earth Week, which is April 17th to April 21st. We've included the messaging that you'll need to cover down in the Background, and you'll see that it can be a little dense. These images are intended for use on social media, and since it might be difficult to contain all of the messaging within one image, you'll have the ability to choose whether you want to tackle each day's messaging as a single image, or as a carousel of 2 or 3 images. It's possible that some days are a single image, and some days are a carousel, but it's also going to be dependent on the creative approach you take to your webcomic. 

In terms of that creative approach, we're talking about a webcomic, so you want something that feels illustrated an artistic, even if not hand drawn, and it should bring a lot of playfulness to the messaging. T-Mobile has actually expressed some interest in approaching this with a pop-scientist character a la Bill Nye, but they are not fully committed to that, and really they just need something that lends a lot of fun visual interest to an asset that's REALLY heavy on text. If you think you can create a cool webtoon scientist for this, give it a shot, but you should also keep in mind that we're trying to celebrate T-Mobile's achievements, and we don't want to minimize those achievements, so be sure that he is less "mad scientist," and more of a fun character that we can use to explain everything in a snackable way. 

This content is also primarily intended for T-Mobile employees to share with their own family, friends, and professional contacts on their personal social media feeds, and that means that it cannot look overly corporate. Generally speaking, T-Mobile's the Un-carrier - think cool, clever, even a little quirky. We've shared a ton of other existing T-Mobile content examples down in the Background for inspiration too - you'll see there's A LOT of variety there. 

For your pitch, we highly recommend submitting a proof of concept static image for Day #1 or Day #2 along with your Treatment. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: 

• Five static images or carousels (1x1)

 

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below.

• T-Mobile employee social feeds including LinkedIn, Twitter, Instagram, and Facebook.

 

TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.

 

TONE:

• Unexpected, dynamic, energetic, polished, cool, relevant, quirky. 
• Stay away from anything that feels sales-y or ad-like.

 

EXECUTIONAL MANDATORIES: 

• You CANNOT use photos of the actual famous figures that are being quoted in the static images. 
• You should adhere to certain elements of the T-Mobile brand guidelines, but a few specific callouts below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
  • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid lots of yellow (an old Sprint color) and also competitor colors (e.g. Verizon's reds, AT&T's blues).

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PROOF-OF-CONCEPT ARTWORK (Optional): If you want, you may create a proof of concept showing how you'd approach design if greenlit. Upload an image of your Artwork in either PNG or JPG format.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.