It’s what’s on the inside that counts, but wouldn’t it be great if the outside looked nice too? Duck® brand thinks so, which is why they created Duck® brand EZ Start® printed packaging tapes. Now all of your packages can be as thoughtful, creative and unique on the outside, as what’s on the inside.
Duck® brand is looking for a funny, inspirational and attention-getting video short featuring Duck® brand EZ Start® printed packaging tape. Remember, the printed packaging tapes are not just great for shipping, but also decorating and crafting in style. With more than seven unique prints available, there’s no end to the colorful, creative possibilities.
You can learn more about and purchase Duck® brand EZ Start® printed packaging tape, here.
Create a 30 second video that shows the fun, creative possibilities of shipping with Duck® brand EZ Start® printed packaging tape, while grabbing the viewer’s attention with a clever and unique concept. The goal of the video is to hit an emotional chord, whether that’s through humor or a clever concept.
--Key Communication Messages:
• Duck® brand EZ Start® printed packaging tape is a unique way to make your box stand out from the clear or tan alternative.
• Shipping, packing, labeling and gifting doesn’t have to be bland with this colorful tape; using printed packaging tape says “WOW” this is different.
• EZ Start® offers a variety of prints to choose from.
--Consumer Barriers:
• Shipping is often perceived as a chore or an activity that does not allow for creativity.
• Uses for printed packaging tape may be limited in the consumer’s mind; what other uses are imaginable for printed packaging tape?
• Duck® brand hopes to expand limited product awareness for its new printed packaging tapes.
--Target Audience: Female, 25-55, heavy to light shippers (from Etsy/eBay sellers to those who ship just a few times a year).
--Exposure: Video, pre-roll, YouTube Channel, Pinterest, Facebook, brand website.
This project will be worth a total of $20,000 and consists of two phases. Also, this tournament style process will progress differently from previous projects, so be sure to read the following information carefully.
PHASE 1: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing a Video based on the Project Objective. The FOUR most compelling Pitches will be selected and will receive a $500 production advance to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED to place in the subsequent Video Phase. So, if your Pitch is selected, you will earn a minimum of $1,500 with a 1-in-5 shot at the $8,000 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above, but you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Sean Clark’s winning Benjamin Moore “Find Your Perfect Color” Pitch. To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced. Alternatively, even if you don’t win the Pitch Phase or choose not to create a pitch, you will still have the opportunity to create a “Wild Card” Video completely of your own creative devices in the subsequent Phase.
PHASE 2: VIDEO – Winning Pitch creators from the previous phase will utilize their $500 advance to create fully formed 30 second video based upon their winning materials and all other creators are invited to enter a “Wild Card” submission that’s not based on any winning material from the previous phase. Remember, the FOUR Pitch winners are GUARANTEED prizes, as is ONE of the non-pitch video creators.
--Music: Tongal has partnered with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster. Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to the Ship It In Style Project. Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button. Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download.
1. Videos MUST not exceed 30 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. Videos MUST feature Video must show Duck® brand EZ Start® printed packaging tape with the dispenser label visible a minimum of one time.
4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of ShurTech Brands.
6. Submissions must not portray Duck® brand EZ Start® printed packaging tape in a negative way, the determination of which will solely reside with ShurTech Brands.
7. Submissions MUST NOT: show any other brand of packaging tape, show Duck® brand EZ Start® printed packaging tape being used in a prank or dangerous activity, show Duck® brand EZ Start® printed packaging tape being used on people or animals.
8. Videos must be in the English language or subtitled.
9. Limit 5 submission(s) per member, per phase.
10. Minimum 50 Pitches, or the contest will repost for 14 days.
11. Sponsor will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.