EBLOCK FUNCTIONALITY & DEMO - These demo videos provides a through breakdown of what the EBlock sites looks like and how the live auction functions. You will want to make sure and incorporate elements of the site in your videos.

• EBlock Mobile Demo Video
• EBlock Set Up Watchlists
• EBlock Walkthrough Video
• EBlock Anthem Video

E INC is an automotive company that specializes in both wholesale and retail distribution of automotive vehicles through their digital platforms. Their digital dealer-to-dealer auction platform EBlock combines a buying experience that dealers know and love with the extensive online audience that wholesalers demand - all in real time - with a number of important and helpful features. One feature in particular is the focus of this project: Watchlists. E INC is looking for a creator who can take some existing assets and combine them with motion graphics to create an exciting video that explains how Watchlists work on EBlock, in up to 90 seconds. 

In terms of the functionality, and the creative, it's helpful to understand a little background. While the EBlock site does have set auction times, every Tuesday and Thursday at 1:30PM, there are a lot of vehicles up for auction at those times, so they do still allow dealers to see all the cars that will be up for auction prior to the auction day. If they see something they like, dealers can actually add cars they're interested in to a Watchlist, which allows them to easily track the cars the moment they go up for auction. This is especially important because cars at auction on the site can sometimes be sold within 60 seconds, so if you're buying, you don't want to miss your window of opportunity. The Watchlist function works almost like a dating app for dealers, where they can swipe left to signify they're not interested in a car, or swipe right to signify that they are interested - and thus, want to keep track of that nice sedan with the fancy rims and the leather seats. That could be important for the creative, so keep that in mind. E INC users really value the excitement of live EBlock auctions, so the brand is constantly looking for ways to breath life and energy into its content, and the dating app parallel of this functionality could be a lot of fun to play with, while still allowing you to to educate viewers on how to use it to their benefit.

We're not looking for the typical motion graphics videos here, EBlock has been there and done that, which you can see in their previous Combined Auction video. While they enjoy the overall look of this video, this time they are looking for an elevated execution on the simple explainer video, with the goal to make this video fun, exciting, and dare we say comedic. Think about the car dealers who are watching these videos, who are tired of the basic online auctions and how they work. They are looking for something exciting that makes them want to log in and chase finding their next new vehicle purchase. EBlock will provide all the necessary screen recordings and assets of how the site works and how the specific Watchlists feature operates. Your job will be to use those assets to bring energy and levity to the functions of the online platform through both the script and voiceover, as well as the dynamic motion graphics and transitions. 

Check out more examples of how the EBlock site works in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There is 1 total video asset.

• One :60-:90 Watchlists Explainer Video (16x9)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• E.Inc and EBlock's Emails, Website, Youtube, Linkedin, and Facebook
• Please review the platform best practices page.

 

TARGET AUDIENCE: Automotive businesses, Car dealers, and Auction goers in Canada and U.S.

 

TONE:

• Exhilarating, Comedic, Light-Hearted
• Informative, educational

 

EXECUTIONAL MANDATORIES: 

• Your videos MUST contain the EBlock logo and keep their Brand Guidelines in mind.
• Your videos SHOULD keep in mind that EBlock is not intended for the everyday consumer. They are a business-to-business site that specifically markets to car dealers or car dealerships.
• Your videos SHOULD keep in mind that this is an online automotive auction company with a big emphasis on technology.
• Your videos will need to highlight the exact website feature updates; specific assets for those features will be shared in pre-production.
• Your videos can show branding on vehicles as long as the vehicles are being shown on the UI from the site or the app.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.