INDIVIDUAL VIDEO BREAKDOWN AND PREVIOUS TUTORIAL VIDEOS FOR REFERENCE: We are looking for your videos to provide the same important information while being more engaging and exciting.
Website tutorial videos can be a bore to watch, but we believe that they don't have to be! Now is your chance to take the standard instructional videos for an online platform and make them interesting. E INC is an automotive company that specializes in both wholesale and retail distribution of automotive vehicles through their digital platforms. Their digital dealer-to-dealer auction platform EBlock combines a buying experience that dealers know and love with the extensive online audience that wholesalers demand - all in real time. We are looking for a creator with a skill for motion graphics and editing to create a suite of videos that show both EBlock's internal sales team, and their actual dealer clients, how to use the different functions of their platform, both on desktop, and mobile.
The goal of this project will be to create 4 core videos, each detailing a different part of the platform and process, but three of those videos will versioned for both E INC's internal sales teams and for their dealers. All 4 videos will also need to be cut for their respective desktop and mobile platforms, and there will be substantial changes for each version. You'll be able to reuse many of the elements in each core video when you create other versions, but there will be a number of key differences, including some new footage, new audio, different aspect ratios, and potentially unique design cues to distinguish the internal sales videos from the dealer videos.
The EBlock team will be providing screen recordings as well as detailed voiceover explaining what is happening in the recordings, and they may even include video footage of someone from their team explaining the process for you to work with. They currently have a few videos showing off the different capabilities of their site, but want to create new videos that feel fresh and informative. We will actually be looking for you to find a way to enhance their current walkthrough formats, both the desktop (16x9) and the mobile (9x16), to be internally facing for the sales team, and externally facing for the car dealers who both use the site. The audio provided will be different for the sales side versus the dealer side which will result in two separate videos, however for the different aspect ratios we will just need you swap out the screen recordings of the desktop footage for the mobile app footage. Each video will need to end with a Call to Action that says "Start Bidding Today!"
We are looking for the internal sales videos to be a little more professional, while the dealer videos will be public facing and should have a little more pizzazz to them. Think of ways to bring these tutorials to life with motion graphics, animated typography, captivating transitions, and creative borders. Some of these videos will be shorter than others, but for those that are longer, it will beneficial to find a way to incorporate engaging title cards to help break up the different sections of each video. EBlock wants to make sure all these videos all feel like a part of the series, so they would also like to see a consistent intros and outros for each video.
You should also keep the Brand Guidelines in mind and for a look at what their previous tutorial videos look like and get a breakdown of what each video may include, make sure to check out the Background Section. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 18 total assets
TIMELINE: HERE.
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: For Canada and U.S., the EBlock Internal Sales Teams, as well as their Car Dealers, and Auto Auction Goers
TONE:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.