REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• TED Intro Animation (Particularly liked that when the pieces assemble it has a sense of glow, movement, energy)
• 3D Particle Explosion
• Monochrome Typography
• Crystal Logo Reveal
• Glitch Distortion

Keep in mind these are merely reference videos of templates that EINC has seen, and responded well. You should NOT merely use these templates, or similar ones, but should create your own original content.

EBLOCK LOGO AND GUIDELINES

EBLOCK DEMO - This demo video provides a through breakdown of what the EBlock sites looks like and how the live auction functions.

• Demo Video

EBLOCK CORE VALUES:

• Only EBlock’s real-time virtual auction can create the sense of urgency & energy found in a live auction. 
• Cars bought and sold in 60 seconds: Cars are "up on the block" for a limited amount of time, bidding goes quickly and cars are often sold within a minute.
• Features to make buying fast & efficient: We send a run list before the auction starts which showcases all of the vehicles that will be up for sale in that day's auction which helps buyers to get prepared. Additionally, at the live auction there are multiple lanes running at the same time. 

E INC is an automotive company that specializes in both wholesale and retail distribution of automotive vehicles through their digital platforms. They are committed to the development, delivery, and relentless refinement of the online buying experience in order to help maximize efficiency and offer cost savings to buy everyday consumer cars and some high end luxury cars. Their digital dealer-to-dealer auction platform EBlock combines the buying experience that dealers know and love with the extensive online audience that wholesalers demand all in real time. Eblock is now looking for a short and energetic animated video - only :06-:08 in length - to serve as an intro piece for their presentations at trade shows.

We are not looking for another boring, corporate intro here - this video will serve to set the stage for their brand speakers at different trade shows and conventions, so we're looking for ways to introduce both the business and the brand, while providing visual interest and energy, all within 6-8 seconds. EBlock is redefining how technology complements and elevates the automotive industry - it’s about improving, not replacing, and so this intro should set the tone that something fresh and exciting is happening. The key takeaway should be that EBlock is an automotive tech-first company that is looking to connect dealers with energy and urgency to the new way of auctioning cars.

We are mostly looking for 3D and motion graphic executions here, as we want something that feels modern, techy and elevated, and not at all cartoonish. Keep cars in mind when you are creating your graphics, and think of the excitement when a car's engine starts or when it's revved up, or maybe, visually, the way cars are built up from thousands of little parts to create one large amazing vehicle, similar to the way that tons of features and people come together to create a business like EBlock. You should also consider different ways to utilize the EBlock logo, and stay within their Brand Guidelines, and there's any number of other car or tech related graphics that you could include that will make it feel authentic and unique. If the video works well for the initial trade show, the intention will be to use this video on their social platforms as an intro for other testimonial videos.

To get an idea of the type of videos and style EBlock has in mind, make sure to take a look at the reference videos in the Background. Keep in mind these are merely reference videos of templates that EINC has seen, and responded well. You should NOT merely use these templates, or similar ones, but should create your own original content. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES:

• One :06-:08 Intro Video (16x9).

 

TIMELINE: 

• This is an expedited timeline with the final video due 6/24 
• Full project timeline

 

EXPOSURE:

• Automotive Conferences
• E.Inc and EBlock's Website, Youtube, Linkedin, Facebook, and Twitter
• Please review the platform best practices page.

 

TARGET AUDIENCE: Automotive industry leaders, media outlets, franchise dealers, and independent dealers

 

TONE: Tech forward, exciting, energetic, and cool

MANDATORIES:

• Your video MUST contain the EBlock logo and keep their Brand Guidelines in mind.
• All graphic elements MUST be original artwork and should not be from an online template.
• Your video should keep in mind that this is an online automotive auction company with a big emphasis on technology, your video should reflect that.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.