REFERENCE VIDEOS & SAMPLES OF PREVIOUS ENDCARDS FOR INSPIRATION OR TONE: 

Feel free to skip to the end of these videos for the endcards.

• Previous AAP Endcards
• Battery Recycling Animation Endcard

Advance Auto Parts creates and sponsors content across multiple social channels, and it not only involves what Advance sells in its stores, but it also highlights the people who use their products. The brand partners and influencers that they work with post amazing content that many thousands of people view, so Advance would like to make sure that their branding is consistent, prominent, and memorable. Since branding is often the last thing that viewers see, they're looking to create a strong and adaptable endcard. With that in mind, we are looking for talented motion graphics designers or animators that can use their existing logo and brand colors (yellow, black, and white), to produce something dynamic and interesting, adaptable for use on whatever platform or profile where it might be shared.

The goal of this project is to create multiple versions of a :05 endcard that is memorable, dynamic, and powerful; while also being easily adjustable so that partner logos can be easily switched in or out in the future, like in this example, which uses a very simple and functional endcard that shows both the Advance and the DieHard logos. Advance is really looking for an endcard that shows their logo paired well with a partner logo. While the new endcard will be used mainly on Youtube content, Advance will need versions that work in multiple aspect ratios to ensure they can be used for content on social channels like Facebook, TikTok, or Instagram. Apart from those versions, you won't be responsible for creating anything that includes actual partner logos; you may use one when developing your concept, to demonstrate how it might work with a partner logo, but Advance itself will actually incorporate the partner logos when the endcard is needed in the future. With that in mind, all project files must be completed within Adobe After Effects and/or Adobe Premiere, and will need to be delivered at the end of this project in a manner that is organized and simple accessible.

Creatively, the sky's the limit here - or should we say, the road is wide open? Either way, we'd love to see a range of automotive related ideas that will inevitably end on the Advance Auto Parts logo paired with a partner logo. Maybe a hood opens up to reveal the AAP logo in place of an engine, or a car drifts across the black tar of a road to reveal the logo in the skid. You can be as elaborate or as minimalist as you'd like, and they're open to different art styles or forms of animation. While sound is not required, planning to add some instrumental or automotive sound effects may just make the endcard that much more impactful. Always keep in mind that the endcard will need to be able to include an interchangeable graphic for partners and influencers, but your video should still work without a partner logo. 

For your pitch, you should include style frames that demonstrate the type of animation style you'd like to use. For more examples of previous Advance endcards check out the Background section as a reference while developing your ideas.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 5 total video assets

• 1 Up to :05 endcard template, with alpha channels, if applicable (16x9, 9x16,1x1, 4x5, 2x3)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below. Please be sure to review our Music providers in the Project Requirements, as well as the platform best practices page.

• Advance Auto Part's Youtube, Facebook, Twitter, Instagram, and Tiktok

 

TARGET AUDIENCE:

• Car enthusiast Millennials 
• Secondary target audience: Men, aged 35+ 

 

TONE: Dynamic, engaging, concise, neat

 

EXECUTIONAL MANDATORIES: 

• You MUST edit within the Adobe suite and deliver all of your organized Adobe project files.
• Your video MUST fit within Advance Auto Parts brand world, which is evolving and may vary during post-production. Keep Advance Auto Parts' Brand Guidelines in mind when creating content. Make sure to include the classic black and yellow colors throughout and you MUST also use the provided logos and fonts. 
• All work MUST be original, and should NOT include or reference existing IP, characters, or other brands. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of any existing properties.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.