Dumb Money is based on the book "The Antisocial Network" by Ben Mezrich. Written by Lauren Schuker Blum & Rebecca Angelo  (Orange is the New Black) and directed by Craig Gillespie (Lars and the Real Girl, I, Tonya, Cruella). 

Dumb Money Official Site

Dumb Money Full Cast

Dumb Money, exclusively in theaters this fall, is based on the insane-but-true story of a bunch of Davids who went up against the Goliath that is Wall Street. They rewrote the rules, gave a giant middle finger to the top 1%, and sparked the incredible GameStop phenomenon...NBD.

This R-rated comedy has a bold, cheeky message for Wall Street, built around a stylized and attention-getting 🖕 made out of stacks of cash, and it's present throughout their poster art and the rest of their marketing materials. Now Sony wants you to get in on the fun, and they're looking for five different images, each with a unique and bold depiction of a larger-than-life, money-minded middle finger, along with a short :15-:45 behind-the-scenes video (in 9x16) that'll show how your soon-to-be-iconic image came together, both to help set the tone on social media, and to encourage audiences to see Dumb Money in theaters.

We're looking for designers, crafters, builders, bakers, sculptors, and really any kind of artistic scalawag that can come up with a clever take on giving a middle finger to the Goliaths of the financial world. Perhaps you cut a giant middle finger into your lawn hedges; maybe you're a papercraft whiz, or maybe you've got a knack for costuming and can fashion yourself into a walking, talking middle finger. You could bring out the 'ol flash mob and show us what a mass of humans in money green outfits looks like as a middle finger, or, hell, make it out of fake gold or diamonds for a real stick-it-to-the-man statement. But don't let these prompts stop you – credit cards, checks, coins, there's a million ways to interpret a F*** You to Wall Street, and we want to see you go big and go bold.

Whatever approach you take, your final image should be truly unexpected and memorable, maybe even hilarious and weird, while still tied to money/commerce/capitalism and relating back to the themes and tone of the movie – and bonus points if it's related to money. It should feel native to social media, and the BTS video that you create should show your creative process from start to finish and the story behind your middle finger, if you have one. 

If you have more than one awesome image idea, we encourage you to submit multiple different pitches. The goal here is to generate excitement about Dumb Money, its excellent cast, savvy screenplay, and 'stick it to the man' attitude, and we want to see your best and most fun creative takes that feel natural for social, and everything should be interpreted through that viral lens.

For any questions or other project updates, check out the Project Forum. Otherwise, go out there and flip 'em the bird.

 

DELIVERABLES: There are two total deliverables per creator:

• One high-quality middle finger image (4x5)
• One :15-:45 BTS/making-of video (9x16)

 

TIMELINE: HERE. Please note this project will move quickly!

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Instagram In-Feed, Instagram Reels, TikTok

 

TARGET AUDIENCE:

• Comedy fans; fans of the cast (Paul Dano, Seth Rogen, Pete Davidson, Nick Offerman, America Ferrera, Shailene Woodley, Sebastian Stan, Vincent D'Onofrio, Anthony Ramos, and more.)

 

TONE: Bold, attention-getting, irreverent, provocative; above all, humorous and hilarious.

 

EXECUTIONAL MANDATORIES: 

• You must sign Sony's Submission/Pitch Release Agreement, without edits, and submit it along with your other Pitch materials. Greenlit creators will also need to sign Sony's Certificate of Results and Proceeds, which will be provided when greenlit. 
• While the movie is Rated R, your image and BTS video need to be appropriate for audiences 13+.
• You may NOT use AI in any form or capacity in your pitch or, if greenlit, your image and video.
• If needed, Sony will provide trailer and audio assets to greenlit creators; these are the ONLY non-original assets that are approved for use. You may NOT use trending audio from TikTok or Instagram, or any music or sound effects (including Tongal's partner libraries) or any stock footage/imagery.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• SONY SUBMISSION/PITCH RELEASE AGREEMENT (REQUIRED): You must sign and attach Sony's Submission/Pitch Release Agreement and submit it along with your pitch materials. Incomplete or improperly filled out forms may be cause for disqualification. A PDF and DOCX version of the form are provided in the Assets tab. You may not edit or modify the Agreement form in any way. 
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least eighteen (18) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.