PREVIOUS T-MOBILE GIFS: These are just a few of the recent GIFs created on Tongal, and they're a good example of how much stylistic diversity and freedom you have in approaching this project. For the static image assets, take a look at these and imagine what a single frame would look like. 

• 8-Bit GIFs - Two different GIFs that cover career opportunities and T-Mobile's latest quarterly performance.
• Employee Perks & Careers GIFs - Two different GIFs about employee experiences.
• Awesome Audio Products Social GIFs - Four different GIFs for some of the headphones and speakers available in T-Mobile stores.
• Careers & Opportunities Videos - Although not technically GIFs, the style here is very much in line with this project.

Social media's got plenty of talk, but we all know it's visuals that excite people, so - animators, illustrators, and all you other wizards of design - this is another T-Mobile GIF project for you to run with. In this project, T-Mobile wants us to create a mix of GIFs and static images that their employees can use to showcase what their DreamTM employee advocacy program is up to. As always, they want this to be something really clever, eye-catching, and dynamic. 

The goal here is for you to create 4 GIFs and 2 static images that use interesting visuals to communicate something about the different campaigns that make the DreamTM stand out. There are three campaigns, and you'll make at least one GIFs for each campaign. The extra GIF and the images that you create will be assigned by T-Mobile after you're selected, but will fall under one of these campaigns: 

1. Project 10Million
2. Employee Benefits
3. Sustainability Achievements (info here, here, and here)

The static images aren't meant to be taken from your GIFs, so those'll need to be unique. Graphic design is important, since design will also factor into the GIFs, but including actual text with key messaging is important too. For that messaging, you can simply adapt some of the info that's already on T-Mobile's website, taking a line or two of description or critical details, and working that that into your content. This means you won't need to come up with entirely new copy; instead, put thought into how you can pair copy with a strong and relevant visual. 

The fun part here really is the tone, the style, and the freedom to approach this in many different ways. T-Mobile's got a distinctive voice that is vibrant and playful, self-aware and confident, but still professional. They're the Un-carrier - cool, clever, even a little quirky. Any GIFs or social pics their employees put their name on have to embody that, so this is is NOT just about putting white text on a magenta background - these need to be dynamic and have a lot of character to surprise and delight. They're also not "ads," as these should feel more casual than that. We've shared a ton of different cool examples down in the Background, and you'll see there's A LOT of variety. 

In terms of the differences between GIFs and static images, there isn't one stylistically - T-Mobile's looking for a lot of bite-sized content and that means some of the simpler messaging will just be presented with a static image instead of a GIF. Those static images are unique assets though, and they should be just as interesting and playful as the GIFs. 

For your pitch, you'll need to submit a proof of concept GIF for Project 10 Million. Don't necessarily focus on an overall description of Project 10 Million, but focus on something specific that it offers - the T-Mobile website we linked to (and the video within it) has a number of claims you can use. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 total assets, per creator.

• Four GIFs (1x1), with at least one for each campaign; GIFs must be 4.9 MB or smaller.
• Two Static Images (1x1), assigned by T-Mobile, for two of the three campaigns

 

TIMELINE:

• HERE
• Note, your Project 10 Million Proof of Concept will be considered a "rough draft," as Project 10 Million is the top priority in the Batch 1 delivery, and we'll try to use that expedite delivery. 

 

EXPOSURE:

• T-Mobile employee social feeds including LinkedIn, Twitter, Instagram, and Facebook.
• Please review the platform best practices page.

 

TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.

 

TONE:

• Polished, cool, relevant, quirky. 
• Stay away from anything that feels sales-y or ad-like.

 

EXECUTIONAL MANDATORIES: 

• All copy should correspond to existing copy on the relevant T-Mobile's website for each campaign.
• You should adhere to certain elements of the T-Mobile brand guidelines. A few specific call outs are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
    • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).
• GIFs must be under 5MB and less than :12 in playback.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• PROOF OF CONCEPT (REQUIRED): Please submit one proof of concept GIF based on the information provided in the Objectives section.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (Optional): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 1x1. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.