MORTGAGES/REAL ESTAE LENDING
AUTO LOANS
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
*This project must film within the United States.*
Amid changing economic conditions, people are trying to maximize their budgets and get the most value with their dollars. With competitive rates and a strong brand presence, Navy Federal Credit Union is the largest credit union in the U.S., and it offers a full range of financial services - including checking and savings accounts, loans, credit cards, and investment products - with competitive rates and low fees. As a member-owned, not-for-profit institution, Navy Federal focuses on supporting the military community through accessible banking, financial education, and strong customer service. Even as prices increase for goods and services, people still need to buy essentials like homes and cars, so having competitive rates for lending products will help Navy Federal members make the most of these uncertain economic times.
The goal of this project is focus on those two particular essentials - homes and cars - and create social-savvy video content that can simplify mortgages and auto loans and spotlight the benefits that Navy Federal provides. To do this Navy Federal wants relatable, honest, and bite-sized social first videos for each topic. Messaging will be key here, and to that end, they'll be providing an overview of the important information that they'll want to touch upon for each topic, but ultimately it will be up to you to take that overview, distill it down, and craft it into a cohesive script. You'll create two :15 videos about mortgages, and three :15 videos about auto loans, and you can find some initial information about these topics in the Background section.
In terms of the creative format and approach, Navy Federal is primarily looking for live-action executions with VO or someone talking to camera, but if you have a particularly interesting idea, they are also open to animation, motion graphics, and even stop motion, so long as the proposed idea does not come across as too "youthful," given that the audience is necessarily going to be old enough that they're making large financial decisions. Knowing that the brand is looking for particularly savvy social content, "live-action" can include everything from selfie-style content to green-screen explainer formats with real talent and key visuals, or even more social-specific approaches like Vlogs, Get Ready With Me's, testimonials, skits, or some other recent trend.
In terms of execution, this can be smartphone-shot content with more limited lighting and production design, or it can be (a little) more polished and professional, as long as the core focus remains on the topics being broken down. It is not necessary for you to have a large team or extensive production capacities to execute this project. This is a great opportunity to take these potentially intimidating processes, simplify them, and bring a creative spark to make them not only informative, but entertaining.
At their heart, these videos are brand awareness pieces that share information that can be further expanded upon through viewers visiting Navy Federal's website or their resource hub, MakingCents. That messaging to check out the Navy Federal website and/or their MakingCents hub will be handled in the post copy so no need to include that CTA in the videos themselves. They're not looking for overly elaborate "commercial" executions and the brand is most interested in having these videos feel native to social platforms. They do not want these videos to come off as generic, obvious advertisements. If casting live-action, the brand is open to reusing the same cast, locations, and even music across all videos. Captions will need to burned into the final videos for any spoken word or VO following provided style guides. Please consider how this might impact your visuals keeping the text safe zones for the respective social platforms in mind.
Your pitch treatment should include at least one approach to auto loans and one for mortgages. We want to know how you would execute each concept, making them feel bespoke to the specific topic while still fitting into Navy Federal's style/voice. Navy Federal will then work with the greenlit filmmaker to hone the creative approach, and also decide on how to break down each topic and its respctive videos. Feel free to include links to any existing TikTok videos (they don't have to be your own) that represent the style you'd be aiming for.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 10 total video assets.
EXPECTED TIMELINE: HERE
RELEVANT ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL: Engaging, informational, instructional, motivating, entertaining, relatable.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.