THE SIX VIDEO TOPICS COVERED:

1. Smoking/Vaping During Treatment
2. How To Use A Water Flosser
3. How To Use An Electronic Toothbrush
4. How To Determine If My Aligner Fits
5. Pre-Treatment Questions
6. What To Expect During Treatment

REFERENCE VIDEOS FOR INSPIRATION OR TONE: Here are some examples of SmileDirectClub has done in the past. These are by no means the blueprint for what they want, but is a good benchmark for brand tone and expectations. SmileDirectClub believes better is better, so we’re always happy to improve upon what has been done in the past. 

• Dr. Riddhi pt 1
• Dr. Riddhi pt 2

More on Dr. Ataii

Expert Dentist Dr. Payam C. Ataii has been treating patients with over two decades of clinical experience. His experience covers a wide range of dentistry such as: oral surgery, endodontics, pedodontics, periodontics, cosmetic dentistry, and most recently Laser Dentistry. His perseverance in research spearheaded him over 15 dental journal publications with a dozen of Dental Peer Review articles and Awards. As an author, Dr. Ataii holds both national and international peer-reviewed awards and dental journal publications, as well as mainstream press and television.

More on Tracy Butler
Tracy Butler has 27 years of diverse experience in the dental industry from chairside and beyond. Tracy is a registered dental hygienist, thought leader, motivational speaker, sales leader/coach and change agent. She believes the key to every successful treatment outcome begins with an accurate assessment leading to a co-diagnosis between the patient and dental team. Tracy’s passion for dentistry and commitment to ultimate patient care has propelled her to pursue a career in regenerative medicine with Straumann North America, where she is currently Director Hygiene Education/Relations, North America.

Stepping into the world of self-care is an important moment for all young adults. It’s that moment when you realize that your body is a temple, and the more you take care of it now, the better you'll feel throughout life. This is especially true when it comes to oral care, and SmileDirectClub not only takes great pride in guiding its young club members through this process, but they make sure to address many of the specific questions that come up, like: How do I use a water flosser? How do I know if my aligner fits? Will smoking or vaping affect my treatment? What should I expect FROM these treatments? If a question's been asked, SmileDirectClub likely has an answer, and they want to get it out there with a suite of informative videos.

 

The two dental professionals featured will be Dr. Payam Ataii and Dental Hygienist Tracy Butler; two prominent people in the dental field that have partnered with SmileDirectClub to spread dental health knowledge. Each video will address one frequently asked question and use the selected expert's knowledge to create a thorough, engaging answer, utilizing text and motion graphics as needed. Please note that only ONE expert will deal with each question, so there will be no inter-cutting between the two at any time. The footage provided by SmileDirectClub is professionally shot, and intended primarily for YouTube, and will be made available to the greenlit editor. There will be six major topics covered in these videos, and you can find them in the Background/Additional Details section below.

Each YouTube video will be 1-2 minutes in length, with a :30 second cutdown of each for social media usage. Though each cutdown video will be the same content across all social platforms, editors will be expected to export unique versions for each platform that addresses app-native safe spaces and caption requirements, etc. 

In addition, there will be two more "Follow-Up" YouTube videos (with an accompanying social cutdown each) required (1 for each expert), where they will address any final questions that were left as comments on the other six YouTube videos. This footage will be shot after all the other videos have gone live on the platform, so the greenlit editor should plan to set time aside a few weeks after the bulk of this project has been completed to finish these last two edits.

For your pitch submission, we've included a folder of assets with some of this footage for you to create up to a :30 sample video to show the Sponsor how you'd approach these edits. You can download all the assets you have to work with HERE. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 24 total video assets.

• Eight 1-2 minute videos (16x9)
• Eight :30 cutdowns of the videos for IG Reels, TikTok (9x16)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: 

• Youtube, TikTok, Instagram.
• Please review the platform best practices page.

 

TARGET AUDIENCE: GenZ and Millennials between ages 18-34, skewing females.

 

TONE: Informative and playful. 

 

EXECUTIONAL MANDATORIES: 

• SmileDirectClub would like you to use their own, specially made transitions, provided here. 
• SmileDirectClub is open to creative music suggestions, but they will need to be within their brand-style for music. You can find some of SmileDirectClub's own composed music for reference here. **Please note that you will still be required to use music from Tongal's libraries, or use custom/original music.**
• Please adhere to the brand guidelines in regards to text, coloring, and formatting.HERE

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.

• SAMPLE VIDEO (REQUIRED):  Please submit one sample video based on the information provided in the Objectives section utilizing the provided assets (Download the provided assets here).

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.