Booyah Advertising offers a wide breadth of digital marketing and advertising services, including: paid media strategy, management, and consulting (paid search/pay per click (PPC), paid social media, display and video, digital out-of-home, Amazon/marketplace services); organic management (Search Engine Optimization (SEO) and content marketing); creative services (graphic design, landing pages, etc.). They serve their prospects and clients by distilling complex ideas into actionable strategies that will aid their marketing efforts. It’s Booyah's job to wade through the complex and ever-changing digital landscape to give attendees digestible, concrete recommendations for how to approach or adapt their digital marketing strategies. 

Booyah is a people-first organization that prioritizes culture and employee fulfillment; in 2020 they were named the #1 Small Workplaces by The Denver Post, #6 on Outsides Best Places to Work list, and an honoree on Inc.’s Best Places to Work list. Being based in Colorado, Booyah blends the highest level of digital expertise and technical knowledge with staff focused on cultivating strong relationships with their clients and their colleagues. It enables their teams to balance work with the rest of their lives, so they can find fulfillment not only in their careers, but in whatever it is outside of work that brings them joy. Colorado’s mountains and sunshine being just a few examples.

Booyah Advertising blends the highest level of digital expertise and technical knowledge with staff focused on cultivating strong relationships with their clients and colleagues alike. 

Booyah thrives when working with mid to large size enterprises who have grown weary of large bureaucratic agencies. The primary goal of this project is to create a :45 live action video with some use of motion graphics that drives senior marketing leaders to contact Booyah and learn how their straightforward and transparent partnership will help drive their business forward. One of their main value props is that, while they wield automation tools and technology to maximize their campaigns’ effectiveness, the human element and their people add an extra layer of oversight and innovation that helps their strategies excel. They don’t have an over-reliance on technology.

Today more than ever businesses are looking to consolidate their many marketing partners, therefore your pitch should convey Booyah as a collaborative one-stop-shop that utilizes the best aspects of technology while emphasizing a personalized approach. Feel free to put the Booyah name front and center as they consider it a great way to get people's attention; however, they still want to ensure that all messaging incorporates their dedication to being a valuable, insightful and nimble partner.

This in not mandatory but, Booyah does have the capability to film some limited live action footage of their offices and employees, which should serve mostly as B-Roll, but they're open to creative suggestions if you'd like to incorporate this into your pitch. You may provide creative direction for that footage if you're greenlit. That said, you will not be required to film on location at Booyah's offices, and there is not any existing footage that you can review.

DELIVERABLES: One total deliverable:

• One :45 video (16x9)

 

TIMELINE:  For the full project timeline please see the Assets section.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE: 

• Primary - Mid to Large Sized Enterprises (but not mega corporations), Marketing Directors
• Secondary - Prospective Employees

 

TONE: 

• Informative
• Accessible
• Friendly
• Expertise and sophistication 
• No ego 
• Love of life & balance
• Very people-focused, their team is the biggest asset
• Happy people working really hard for their clients
• Fun place to work - very smart people

 

EXECUTIONAL MANDATORIES: 

• Must show that, first and foremost, Booyah is as sophisticated and expert as any large, well known agency
• Use relatively plain language throughout the video
• Communicate that Booyah offers a wide range of digital marketing services including paid search, paid social, video, Search Engine Optimization, and most uniquely Amazon marketplace expertise 
• Reference the Team Structure Graphic to highlight the uniqueness of how Booyah services clients
• Integrate Brand Guidelines for visual style
• After the first mention of “Booyah Advertising”, all subsequent references to the brand should be only “Booyah” (without “Advertising”), to be more familiar
• Reference Booyah's love for the Rocky Mountains and a kind of “Western sensibility”, which roughly translates to being open, kind, and focused on balance (i.e., we let our teams take the time they need to enjoy their life both inside and outside the workplace) 
• DO NOT mention any of their clients in the video
• Must Incorporate the Google Partner Badge in the end card (will be provided)
• Must incorporate the Call To Action; "Get In Touch"

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.