Silverback Strategies is a marketing agency based in Alexandria, Virginia. Silverback strives to continuously improve in their engagements. Project teams are structured to curate expertise across a range of disciplines. Cross-channel feedback loops allow them to iterate campaigns in real-time, at scale. 

Teams and services work together cohesively e.g. you can't have a good ad without awesome creative and you can't measure correctly without knowing what to measure.

Silverback's project teams are structured to curate expertise across a range of disciplines. The video should depict these services working interchangeably. Here they are for reference:

• Paid Search
• Paid Social
• Data Integrations
• Growth Insights
• Content Marketing
• Performance Creative & Video
• Display
• Email Marketing
• Search engine optimization
• Web Development
• Research

REFERENCE VIDEOS: 

Here are some of Silverback's content that should help you understand the voice and tone they are looking for.

• Mustard Creative Agency
• Whello Agency Introduction

Silverback Strategies is a high performance digital marketing agency whose goal is to deliver quality work for clients and grow their businesses. What sets them apart from other agencies is that they have an in-house creative, media, and analytics team which allows them to create a seamless experience for their clients.

With this video, Silverback wants to communicate their belief that great relationships are built on trust and collaboration. Marketing is constantly changing, making it difficult for leaders to keep up and know what new strategies and tactics they should use. It’s no wonder Chief Marketing Officers have the shortest tenure in the C-suite. Silverback wants to change that by guiding clients through this ever- evolving environment and help them make decisions that actually fuel growth.

Specifically, they'd like a live action video with voice over and music, that highlights the internal collaboration across their in-house teams (see the Background/Additional Details section for more information) and how they fuse all the different facets that make digital marketing successful. This video should be footage only as they do not want any motion graphics, dynamic text or graphic overlays. Please keep in mind that you cannot film at their offices, however you have carte blanche to depict the essence of dynamic teams working and innovating on behalf of their clients. Please check out some of the video examples further below for a little inspiration. While not required, you can use material from their case studies if you'd like. If you do cite some of their case studies, they'd prefer to use Long Roofing and LexisNexis as examples.

DELIVERABLES: One total deliverable:

• One :45 video (16x9)

 

TIMELINE:  For the full project timeline please see the Assets section.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE: Marketing leaders at mid-market companies

 

TONE: 

• Upbeat
• Informative
• Engaging
• Professional

EXECUTIONAL MANDATORIES: 

• Videos should end with the call to action driving people to the case studies page on their website: “Don’t take our word for it, see what our clients have to say”
• All logo usage should follow the guidelines stipulated in the Brand Book provided in the Assets section.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.