HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• The Best Holiday Buy For Families x Chores
• Skylight Calendar | Making Sure Routines Stick
• This Digital Calendar Is Worth Every Penny

*Owing to product availability considerations, you must be able to receive product at an address in the U.S. or Canada*

As a busy family, keeping your schedule organized is vitally important to making sure everything stays on track, and ensure everyone gets where they need to go on time. Skylight knows this better than anybody, and has made it their mission to help parents feel seen, supported, and inspired about what life can look like when their family is in sync. The Skylight team is dedicated to helping families manage the stress of daily life, and brings solutions and support from years of lived parenting experience. In this campaign, they’re expanding into Youtube as a way to reach even more families who are tired of juggling busy schedules and want more time together.

The goal of this project is to produce an engaging :30 live action social video that demonstrates how Skylight offers a helpful and solution-oriented plan for parents to keep their family organized, happy, and fulfilled. This should be warm, empathetic and educational above all, and showcase the ease and convenience of Skylight's Calendar Max in an authentic way. Whether it's a direct-to-camera video where your talent discusses the benefits of the using the calendar, or something that demonstrates how crucial organization is for an entire family either "on the go" or in a daily routine at home,  you've got a lot of flexibility in how you can approach this. In addition, the messaging itself will be important, and you'll need to incorporate Skylight's main message of "Families are better when they’re working together," so you should consider how you can reflect this in your narrative as well.

This video will be directed at millennial moms in their 30's - 40's that are the primary caretakers of their home and care about running a well-structured home where everyone can thrive. . With that said, you should plan to cast a female around this age who's both friendly, approachable, and with a healthy "we know how it is" humor when it comes to parenting. It needs to be someone who can effortlessly list stats in a conversational manner while also keeping things fun and light. Ideally, you’re able to cast a kid interacting with the Calendar to help show, and not tell, many of the product features that are designed to help kids manage their daily routines, manage their schedules and do their part around the house.

Since this is a YouTube ad, you'll also want to ensure your video adheres to the best practices of YouTube's ABCDs of creating effective video ads. If you look around their website, you'll get a real sense of how and where Skylight likes to place their products, which can serve as a nice starting point for ideating your concepts.

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One :30 YouTube hero video (16x9) 
• One :30 alternate version (16x9). This version will only entail using an alternate final call to action and/or end card

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• YouTube

TARGET AUDIENCE: Millennial Moms in their 30's-40's

TONE/FEEL: Warm, approachable, empathetic, humurous

EXECUTIONAL MANDATORIES: 

• Your content must demonstrate how the product helps makes families better when sharing the load of the family across each family member, not just moms.
• You must also include an alternate endcard CTA version for you video, the contents of which will be worked out with Skylight in pre-production.

AI USAGE: You may not use AI generated visual or audio assets in your final content. However, for the purposes of your pitch and pre-production materials, you are welcome to use generative AI to create visuals, storyboards, animatics, proofs-of-concept, etc. that might help the Sponsor understand your vision for creating the final content. Additionally, assistive AI tools (e.g. object removal, compositing, color grading, sound mixing, subtitling, etc.) may be used in post-production to supplement your workflow. Please keep record of any AI usage deployed in your submissions in the event that the Sponsor requests AI disclosures. If you have questions about any specific usage or tool, please ask your Tongal producer.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.