Lever Interactive is the premier independent digital marketing agency, specializing in digital marketing management and strategy. Lever Interactive combines the experience of seasoned search and digital marketing professionals with the latest in advertising technologies. Services include paid search advertising, search engine optimization (SEO), social media marketing, display advertising, connected TV and over the top (OTT) media, native advertising, and digital account-based marketing (ABM). For more information on Lever Interactive, please watch this video.

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Famous Rebel - Not Another Digital Marketing Agency

Lever Interactive is a premier digital marketing agency that offers a more personal touch when working with clients. While other agencies tend to focus on numbers and data, Lever Interactive focuses on providing partners with a full service experience that transcends the typical agency. They have partnered with several Fortune 500 companies, as well as established mid-market and emerging companies, streamlining their digital marketing. 

Lever Interactive would like to create a sleek and fast-paced :45 YouTube video that highlights how they are NOT an extension of a business' team, but instead an integrated enhancement to that team. They are open to either live action or animated approaches as long as they showcase Lever Interactive's specialty in creating true partnerships without making their partners feel like they are just another number. 

DELIVERABLES: 

• One :45 YouTube TrueView for Action video (16x9)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE: 

• High Level Executives
• Marketing Teams
• Established Businesses

 

TONE: 

• Emotional
• High Performance
• Fast Paced
• Slick
• Clean
• Cutting Edge
• Personalization
• Avoid cartoony and whimsical themes

 

EXECUTIONAL MANDATORIES: 

• Integrate Brand Guidelines for visual style
• Avoid testimonial style videos and use of stock footage
• You will not have the ability to have Lever team members in the video or film at their offices so please keep that in mind when forming your creative approach.
• Avoid mentioning or showing any matters related to COVID-19
• Incorporate the quote "Give me a lever long enough and a fulcrum on which to place it, and I shall move the world" - Archimedes
• The following services should be highlighted: paid search advertising, search engine optimization (SEO), social media marketing, display advertising, connected TV and OTT media, native advertising, and digital account-based marketing (ABM). 
• Implement the tagline "A DIFFERENT AGENCY EXPERIENCE"
• Use one of the following Call To Actions: "Visit Our Website" or "Give Us A Call"
• Visually incorporate Lever Interactive's URL (leverinteractive.com) 
• Must display "Premier Google Partner" badge at the end of video (will be provided)

Check out more details in the Background/Additional Details section or for more help ask questions on the Project Forum page.

Shooting live action or stop motion? Our priority is ensuring everyone's safety. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.