BRAND GUIDELINES

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Previous Values Video (Tone)
• VMC Video (Tone and animation style)

ADDITIONAL PAST VIDEOS

• How to look beyond the lock to view EV certificates in Safari
• Introducing the new DigiCert Smart Seal – a better way to display website security

When using the internet is an every day commodity for practically ever business out there, everyone wants to avoid being hacked, having their identity stolen, or having their entire platform erased in the blink of an eye. That's where DigiCert comes in. DigiCert is the most-trusted global provider when it comes to security solutions in the digital world. This year they are working on a new re-brand campaign focused around providing "digital trust" and based off a blueprint aesthetic that outlines how the company works for their customers. They have now updated their company values and are looking for an impactful, sleek, and creative video to introduce these new values. 

With this one minute animated video, we want to convey trustworthiness to anyone interested in DigiCert, while bolstering a sense of community. While this video will be used as recruitment tool with prospective clients or potential employees, we want to make sure this does not feel like a run of the mill, boring company intro video. DigiCert creates creative and high-quality content, so this video should reflect that by grabbing the audience's attention while conveying their trustworthiness by using their new tagline: “Digital trust for the real world.” They have also developed a clever and engaging acronym (CARE) to help everyone easily connect with and remember the new values which your video should center around:
 

• Customer Obsession
  
• Amazing Innovation
  
• Relentless Execution
  
• Exceptional Collaboration

To see further descriptions of each of these, read through the current blueprint art direction for this campaign. While we want to emphasize CARE here, we want to ensure this video does not come off as cheesy or sappy, but rather a term that solidifies the protection and concern that DigiCert has for their customers. 

DigiCert has provided a Script they would like your treatment and style frames to be built from (the script should only be modified or shortened to fit within the 1 minute time parameters of the video.) They have also shared their previous values video to share the general sense of tone, BUT they are open to different conceptual approaches, as long as the brand guidelines and messaging come through.This could be pure 2D animation or dynamic motion graphics and text over live-action imagery. You could even integrate 3D animation in a creative way, if you believe it could be done effectively given the timeline. Your visuals will be instrumental here in creating a dynamic story so your animatics will be the best way to communicate how you plan to express the script. Your animation may be strong enough to not even need any VO talent, but if you believe your video will be more impactful with narration, DigiCert will provide a VO artist.

 

To see more about brand and their past videos, check out the Background and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There is 1 total asset.

• One 1 minute video (16x9)

TIMELINE: Full project timeline

 

EXPOSURE:

• Internal meetings
• DigiCert's Website, Youtube, and Linkedin
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Current and prospective businesses and enterprises
• Current and prospective employees

 

TONE:

• Aspirational, inspirational, approachable, and anti-cheesy
• Tech-savvy, innovative, creative

 

EXECUTIONAL MANDATORIES: 

• Your video MUST include the brand's new core values and use the provided script to create your video.
• Your video MUST follow the brand color palette and style guidelines. 
• If your video requires VO talent, they will be provided by DigiCert.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• STYLE FRAMES (REQUIRED): Illustrated stills that showcase what your animated take will visually look like.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.