REFERENCE LINKS AND DIAGRAMS:

• A World First for Advance Auto Parts: Battery Sustainability Validation
• Battery Recycling Process diagrams

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Audi
• Apple Example 1
• Apple Example 2
• Google
• Freighty

RECYCLING PROCESS:

• Used batteries are collected at your local Advance Auto Parts and Carquest Stores every day 
• They are aggregated and sent in a closed cycle logistics and collections system to recycling centers 
• Metals and plastics are recovered from the used batteries and are then sent to manufacturing facilities that make DieHard batteries
  • For reference, but not for verbal inclusion:
    1. The old lead-acid batteries are broken apart 
    2. Lead and heavy materials are separated from the plastic 
    3. Lead is formed into lead ingots, which are then melted down again to form the lead plates and other lead components of the battery. 
    4. The polypropylene is formed into pellets that are then made into new battery cases. 
    5. The old battery acid is processed and converted into sodium sulfate, which is used in detergent, glass and textile manufacturing. 
• New DieHard batteries are created from a minimum of 94% recycled materials, validated by UL
• Distributed back to  stores for purchase 

Notes:

• Stay away from talking about acid or co/bi-products
• Need to keep at a high-level
  • This is a mass-balanced approach 
  • There are enough materials coming into resource pool (not molecule for molecule)

Did you know that the DieHard auto batteries carried at your local Advance Auto Parts are made up of 94% recycled materials? DieHard is the first auto battery to receive a UL validation and Advance Auto Parts is looking for an animator to help them explain what that means and why it's so important. For the record, UL (formerly Underwriter's Laboratories) is a global safety science and product testing company, so that validation is a big deal.

In this up to two minute animated explainer video, we want to convey the sustainability efforts that DieHard has made to receive that validation, and help visualize the actual car battery recycling process. The goal of this project then is to find a way to make this video not only interesting to watch, but also easy to comprehend. There is a balance to be made here in entertaining viewers while educating them on what it means to be UL Validated, what the recycling process looks like, and why DieHard is "The Sustainable Choice."

You'll want to rely heavily on motion graphics or 2D animation, along with an informative and upbeat voiceover to guide your video. In an effort to make this information accessible to multiple demographics, the videos will need to be delivered in English, Spanish, and French. The sponsor has agreed to provide translations for all written material and on screen graphics, but it will be up to you to execute those edits and record the voiceover for all three languages. You might consider bringing on a language consultant for Spanish and French, because you will need to be able to QC both the recordings and the final deliverables to ensure that your French and Spanish is accurate. If necessary, let us know and we can help put you in contact with language consultants.

The video will also be hosted on multiple landing pages and final deliverables will need to adhere to specific brand guidelines for Advance Auto Parts, DieHard, and Carquest. The sponsor will be providing the different brand color pallets to be applied to onscreen graphics, so please consider a design and workflow that would lend itself well to recoloring when planning out your approach.

Please review these helpful diagrams and be sure to check out the Background Section to understand what the recycling process involves.Once greenlit, Advance Auto Parts will be providing detailed information and talking points to help guide a narrative script during pre-production. 

For your pitch we are asking you to please submit samples of relevant work as well as potential style frames for an Earth Day explainer video. Samples of other companies climate commitment videos have been shared in the Background Section, to guide the general sense of tone that they're after, BUT they are open to different conceptual approaches and styles, so long as the messaging comes through. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 18 total video assets.

• One :60 - :120 English Video - Branded for Advance Auto Parts (16x9, 1x1)
• One :60 - :120 English Video - Branded DieHard (16x9, 1x1)
• One :60 - :120 English Video - Branded for Carquest (16x9, 1x1)

• One :60 - :120 Spanish Video - Branded for Advance Auto Parts (16x9, 1x1)
• One :60 - :120 Spanish Video - Branded DieHard (16x9, 1x1)
• One :60 - :120 Spanish Video - Branded for Carquest (16x9, 1x1)

• One :60 - :120 French Video - Branded for Advance Auto Parts (16x9, 1x1)
• One :60 - :120 French Video - Branded DieHard (16x9, 1x1)
• One :60 - :120 French Video - Branded for Carquest (16x9, 1x1)

 

TIMELINE: HERE

 

EXPOSURE:

• YouTube, TikTok, Instagram, Facebook
• Advance Auto Parts Landing page, Carquest Landing page
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• North America
• 18-34 Year olds
• Millennial car enthusiasts

 

TONE:

• Education, entertaining, informative, inspiring
• High-energy, engaging, inovation, curiosity, and ingenuity

 

EXECUTIONAL MANDATORIES: 

• Video VO and onscreen copy will need to be provided in 3 languages (English, French, and Spanish). You are responsible for finding and recording VO talent in all languages.
• Your video MUST follow 3 brand color palettes and style guides.
• Video must focus on the 94% recyclable process, stress the closed loop system and that DieHard is a sustainable choice for an auto battery.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• STYLE FRAMES (REQUIRED): Illustrated stills that showcase what your animated take will visually look like.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.