Exciting news, Tongalers! Depot, a German furniture and home goods store (think the German version of Pier 1 Imports or Crate&Barrel), needs YOUR help to develop a super-creative concept for their next Christmas TV campaign.
From indoor to garden, gifts to decor, Depot stocks the best and brightest products for your home. Check out their website and take an early look at what they’ve got cooking for Christmastime in their print ads in the Assets tab. Then, give us your biggest, most creative campaign Concept to tell the (German-speaking) world that Depot should be their first stop as they gear up for the holidays.
In 250 characters or less, tell us your Concept for the Depot Christmas TV campaign. Your Concept should fit the format of 15-30 second TV spots, and most importantly, tell women ages 29-55 that Depot is the ultimate destination for furniture, décor, gifts and home accessories during the Christmas season.
**Please Note: This is not a Pitch! Depot is looking for Concepts ONLY.**
You can call out specific Depot products, or keep your Concept more open-ended. Keep in mind that Depot will start to have more Christmas product available closer to November. (Think advent wreaths, ornaments, even an artificial fireplace!)
--Key Marketing Messages:
--Target Audience: Professional women ages 29-55.
--Tone: Your Concept for the Christmas TV Campaign should be bright, joyful and filled with the holiday spirit! Depot as a brand is creative, natural/real, homey, warm, easy going, a little funny, and even a little daring. DEPOT personified would be your stylish best friend, who’s in-the-know and has fabulous taste, NOT an interior decorator, style counselor or older/wiser person (e.g. mother) giving advice.
This Project will be worth a total of $2,500 and consists of 1 Phase: a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: CONCEPT - Tell us your Concept for the Depot Christmas TV Campaign using:
The winning Concept creators will receive $500 each.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. In the event you utilize any third party materials, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
3. BY SUBMITTING A CONCEPT ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
6. Submissions must be in the English language or German language.
7. Limit 5 submissions per member, per Phase.
8. You must be at least thirteen (13) years or older to enter.
9. In the event that fewer than 100 Concepts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
10. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Concept creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning submission. Winning submissions from the EU may be required to submit additional documentation, which will be provided by Sponsor at time of selection.
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.