Navy Federal Credit Union is a financial instituted serving the military, veterans and their families that was founded during the Great Depression by 7 Navy Department employees who wanted to help themselves and their co-workers reach their financial goals. They wanted to encourage building financial security by providing a safe place to deposit their savings. Navy Federal Credit Union is built on a strong foundation and a focus to provide their members with service, commitment, and integrity. So it's no surprise they extend that foundation to their social media presence, aiming to support members and non-members alike in developing healthy financial habits by making the sometimes boring (and intimidating!) financial world a bit more upbeat, fun, and approachable.

The goal of this project is to demystify, identify, and debunk a few different myths and scams related to personal finances and banking by creating relatable and honest social first videos that break down finance-related concepts and advice into bite size portions. As for the specific myths & scams they want to cover, Navy Federal will provide an overview of each topic but it will be up to you to take that overview, distill it down, and craft it into a cohesive script. You can review the three specific topic overviews for these videos in the Background.

In terms of format and execution, Navy Federal is primarily looking for live-action executions with someone talking to camera, though they are open to animation, motion graphics, and even stop motion so long as the proposed idea does not come across as too youthful or elementary. Knowing that the brand is looking for particularly savvy social content, "live-action" can include selfie-style content or even green-screen formats that blend some live action with other visuals. This can be lo-fi smartphone-shot content, or it can be more polished and professional as long as the core focus remains on the topics being broken down. In the Background, you will find some inspiration from what other brands in the financial space are doing. It is not necessary for you to have a large team or extensive production capacities to execute this project.  

At their heart, these videos are brand awareness pieces that share information and watch outs with viewers, leaving them feeling better equipped to spot scams and not buy into the myths circulating on the internet. They're not looking for overly elaborate "commercial" executions and the brand is most interested in having these videos feel native to social platforms. They do not want these videos to come off as generic, obvious advertisements. If casting live-action, the brand is open to reusing the same cast, locations, and even music across all videos. Captions will need to burned into the final videos for any spoken word or VO. Please consider how this might impact your visuals keeping the text safe zones for the respective social platforms in mind.

Note that there is another Navy Federal project live on Tongal right now with a similar ask, and they are willing to consider the same filmmaker(s) for both projects. If you plan to pitch on both projects please be sure to differentiate your pitches, as your approach will need to be different for each project. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 3 total video assets.

• Three :15 videos (9x16)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• TikTok, IG Reels, YouTube Shorts

TARGET AUDIENCE: 

• Gen Z
• Early Career Active Duty (ECAD)
• Financial Novices 
• Millennials 

TONE/FEEL: Engaging, informational, instructional, motivating, entertaining, relatable, comprehensive 

EXECUTIONAL MANDATORIES: 

• If the videos have VO or any spoken dialogue then captions must be burned into the footage.
• If using talent (VO or on-screen), they cannot have current or recent ties to competitors (e.g. USAA, PenFed).
• The videos cannot feature any weapons.
• The videos cannot include any political content.
• All videos will need the disclaimer "Insured by NCUA" at the end of the videos. Additional disclaimers may be provided reliant on compliance and legal review. 
• When saying brand name, first instance should be “Navy Federal Credit Union” after that it can be “Navy Federal”.
  • You cannot refer to the brand as NFCU or Navy Fed.
• Your videos must feature the brand logo in the upper right, or upper left, corner of the screen throughout excluding any end cards used. 
• When showing people, they cannot wear clothing with team logos, product logos, retailer logos, slogans, or other messages visible.
• If showing service members in uniform all ranks, insignias, name patches have to be blurred and must adhere to all uniform regulations.
• A non-numbered Navy Federal Credit Union card can be used in the videos, if needed.
• If a Navy Federal Credit Union card is shown, the American Express logo must be visible, and not obstructed in any way. 
• Keep in mind these are for a gen Z/millennial audience, so should be someone they can relate to. For early career active duty/military themed or any tie to military look, should look like someone in the military or young veteran.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit.The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.