BLK COMMUNITY STORIES: You may select any three of these stories as the basis for individual videos, and build upon them, or make reasonable changes, as necessary.
Dating has always had its nightmares, and in the age of dating apps, there is no shortage of bad date stories. To celebrate Halloween this year though, the team at BLK dating app wants to bring some of those dating horror stories to life to entertain their audiences. They've already sourced some date night scaries directly from their community, and now they're looking for you to help bring them those stories to life in an eye-catching way with the magic of animation.
The goal of this project is to select three of the BLK stories, and adapt them as three different :30 videos, using whatever exciting animation style you feel works best, within the realm of 2D and stop motion. We're also open to advanced motion graphics approaches, but they'd need to feel pretty special. The BLK team primarily wants these to create engagement and generate conversation in the digital world, so think about unique ways that you could make the animation stand out and elevate the stories. You can find the story options in the Background, and you'll see that they're not yet fully-fleshed out scripts. You'll have the freedom to adapt them as necessary, or make reasonable changes, so apart from style, you should also think about how best to structure the narratives for :30.
Tonally, while these are "horror" stories, we're not actively looking to scare our audience - this is about entertainment and humor. We'd certainly be open to horror/Halloween stylings if they're visually striking, but you don't need to be too on-the-nose. The videos should be relatable, a joy to watch, and super-shareable. The supporting assets, GIFS, and static images can be pulled directly from the videos that you create. VO is not necessary, but if you feel it's additive, they're open to approaches that include VO. Otherwise, this is not a product spot, so you don't necessarily need to include imagery of the BLK app unless it's organic to the story, but we may want to include the logo or end card.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 6 total videos, 2 GIFs, and 2 static images.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
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By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.