BRAND MISSION STATEMENT - At BLK, we believe that love has the power to change the world. We provide a safe and welcoming platform for our users to connect, form meaningful relationships, and build a strong sense of community. We believe in challenging societal stereotypes and redefining what Black relationships look like.

BRAND RESEARCH FINDINGS - The primary way their audience currently addresses their emotional wellness and mental health needs is by spending time with loved ones, self-care practice (baths, massages, etc.), and exercise/physical activity. The Top 3 activities or experiences that bring BLK users joy are:

1. Spending time with family and friends 
2. Watching movies or TV shows
3. Listening to music or attending concerts

THOUGHT-STARTER VIDEOS:

• All Def

PRIOR BLK CAMPAIGNS: 

• Vax That Thang Up
• No Voting No Vucking

Always striving to create a warm, inviting, and supportive space - where Black Love is celebrated in all its forms - BLK is a dating and lifestyle app that's tailor-made for the black community. Uplifting and strengthening that community has been the goal since BLK was founded, and the brand has actually built out several campaigns that directly respond to some of the adverse moments that the black community has experienced. This year, as they look to their next campaign, they've decided to put Black Joy at the forefront of their brand messaging. However, instead of responding to a moment, BLK wants to create a moment: a moment centered around the truism that Black Joy is a form of self-care. And it will showcase BLK as a vehicle through which to celebrate that. 

This project is not a sure thing yet, but we've been given a budget to put together several robust pitches for the project, and so the goal here is - initially - to find four filmmakers who can *quickly* put together pitches for a comprehensive campaign. If one of those pitches is then selected and BLK moves forward with it, we'd begin pre-production in June.

Your concepts should encourage young black individuals to embrace and celebrate their own unique forms of joy. Emphasize that celebrating Black Joy is a powerful tool for promoting emotional wellness and mental health. While a major goal is to create awareness around the importance of emotional wellness and mental health within the Black community, we want the focus here to be on Black Joy, not clinical mental health. Highlight the happiness of being black and what it means when black people get together: those everyday elements of Black Joy. As this campaign is all about Black Joy and celebrating the black community, you should speak to your personal connection to the black community in your pitch and what Black Joy means to you. 

In terms of the videos themselves, the two broadcast videos should be clearly distinct from each other in some way. Theoretically, you could use the same talent, locations, and general theme, but if you do so, you should have very different narratives or very different messaging. For the social assets, we're looking for something native to the social platform of your choosing. These should not feel overly produced. Make sure to speak to how you plan to execute, which social media platform you'd optimize them for and why. It'd be great here to talk about your past experience creating this content or if you plan to bring on a social media expert as a consultant. Most importantly, though, the social videos should be relatable, engaging, and shareable. These will be an important part of creating a moment, content that compliments the broadcast videos in a native way that's hyper-shareable.

These videos are only the beginning of a larger campaign BLK will be running this summer celebrating Black Joy. Your videos will be the cornerstone of this campaign that may also feature influencer & talent partnerships, event activations, and community giveback. While not at all required, BLK would love to see any ideas you have around how to extend the reach of your videos into the other elements of the campaign. In your ideation here, you could suggest some names of black celebrities who could amplify the message, virtual or IRL events that promote the message of Black Joy, or suggest partners or initiatives that BLK could charitably contribute to. To be clear, you wouldn't be responsible for facilitating any of your ideations at your budget though.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 8 total video assets.

• Two :30 (16x9, 9x16)
• Two :15 cutdowns (16x9, 9x16)
• Four up to :60 social assets (9x16)

TIMELINE: HERE

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Broadcast & Streaming
• TikTok
• IG Reels

 

TARGET AUDIENCE:

• Single Black Americans aged 18-49
• Tech-savvy  
• Have an optimistic perception of dating apps, viewing them as a convenient and effective way to meet new people. 
• Seek platforms that provide a safe and welcoming space for meaningful connections. 
• Open to exploring different dating options and experiences, including casual dating and long-term relationships.

  
  

TONE:

• Uplifting, authentic, and celebratory
• Relatable and funny

 

EXECUTIONAL MANDATORIES: 

• Do NOT portray negative representations of being single, nor should you make fun of other dating apps.
• Depending on location and shoot dates, the client may choose to attend in person.
• If client is not able to physically be on set, you MUST provide a live feed of the shoot for client feedback.
  

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $50,000. If it makes sense, you may feel free to submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, and the Sponsor would like each producer to create all of the content listed in the Deliverables section within a budget total of up to $50,000. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.