Launched in 2015 and modeled after private members-only clubs like Soho House, The League is a highly selective dating app devoted to creating power couples from its influential members. They strive to build a community where smart, outspoken, high-achieving individuals are celebrated and encouraged to pursue their ambitions and where equal partnerships are the rule, not the exception.

As a product, The League works extremely well, boasting one of the highest match rates in the industry. Rather than an unlimited stream of prospects, The League gives its users a curated “Batch” of 3 to 8 prospects each day. Features such as League Live, their video speed dating feature allowing users to go on up to 3 three-minute mini dates each Sunday, increase match rate 3x. Additionally, users can browse their ‘Party Scout’ map, make friend requests, join local events and local & global interest-based groups to help daters meet offline and expand their social network.

MESSAGING: At The League, you can have it all, and they want you to. They stand for individuals that are equal in the workplace and equal in relationships with like-minded standards and ambition. The brand suggests choosing one key message, and considering the below key differentiators.

Key Messages:

• Never Settle / Step up your dating game
• Dual income is in / Where power couples meet / We believe a supportive partner is the best career accelerator there is
• Quality > Quantity / Picky, not pretentious
• Are You in? 

Key Differentiators:

• Selective: Their waitlist and vetting system is in place to surround you with a community of like-minded people committed to finding a long-term relationship. 
• Driven: They work hard to make sure The League is chalk full of smart (highly-educated), passionate (career-oriented) individuals who are seeking an elevated dating experience.
• Authenticated: You’ll never have to wonder if that Harvard hottie is too good to be true on The League, everyone must authenticate their account. They do the LinkedIn stalking for you to ensure a safe community full of real prospects.
• No games: In dating apps, there’s an epidemic of failed relationships and unfaithful behavior. The gamified nature of other dating apps turns swiping from a service into a sport. They save your time, energy, and swipe thumb.

PAST BRAND TAGLINES: These are some of the taglines The League has used in the past that we encourage you to take inspiration from.

• For people who have a work ethic, but don't want to use it on dating apps.
• Date. Intelligently.
• Date a boss
• While your mother may call you picky, we call you self-aware
• Quality > Quantity
• Heavy petting > heavy vetting

The League offers a high-quality curated experience for driven professionals who want to cultivate meaningful and loving egalitarian relationships. Since the platform's launch, The League has grown both nationally and internationally, but much of the original user base has successfully settled up and left the app, so the League is looking to you to create an iconic live action video initiating new generations and driving applications to join this dating community.

As the title says, the goal of this project is to increase awareness, drive downloads, and make The League top of mind for career-focused and driven individuals when they are ready to date. The ideal Leaguer is someone who is ambitious and passionate about what they do – no matter what that is. They know what they want and won’t settle for less.

It's important to keep in mind that The League is premium, but not pretentious or elitist. While The League does maintain a waitlist, have standards for admission and is selective in its user base, those measures are in place to build and retain an authentic community of people committed to finding a long-term relationship. Tonally, the brand is refined but not out of touch, so any humor should be smart and witty. (see this slide for more on tone)

The League has the highest volume in urban environments, and although it doesn't have to be in any particular city, the location should feel like an urban center. Check out more information about The League and their messaging priorities for this project in Background. 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 total video assets.

• One :30 Video (16x9, 9x16 reframe)
• One :15 Video (16x9, 9x16 reframe)
• One :06 Video (16x9, 9x16 reframe)

 

TIMELINE: 

• HERE
• NOTE: This project has an expedited timeline and will deliver masters by 12/22. 

 

EXPOSURE:

• Streaming TV
• Social media platforms
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• High quality, college-educated singles between the ages of 26-45
• Potential members age 22-25 and 46-55.

 

TONE:

• Alpha: With a tell-it-like-it-is approach, our messaging is success-oriented, action-oriented, strong and assertive.
• Charismatic: We are honest and relatable. We can make fun of ourselves.
• Optimistic: We believe in the dream: romance without compromise.
• Witty: We are quick-witted but not pompous or off-putting.
• Open to comedy.
• Check out their brand persona here.

 

EXECUTIONAL MANDATORIES: 

• Stay away from: Anything that feels overly “boujee” or pretentious. The League is not just for CEOs, rich people, or celebrities. It is an app for people from all walks of life and different backgrounds who refuse to settle, know their worth, and value equal partnerships.
• You MUST plan on providing a secure option for remote viewing during production. Please speak to how you will provide for this in your pitch. Find some helpful tips on our blog here. 
• Depending on location and shoot dates, the client may choose attend in person.
• Do NOT portray negative representations of being single or make fun of other dating apps.
• You MUST use one of the following CTAs:
  • Never settle. 
  • Download The League now. 
  • Are you in? Download The League.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a pitch. Though most projects on our platform do move forward with a greenlit pitch, we will notify you in the event the Sponsor decides not to fund any pitches via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.