You know those simple solutions you stumble upon sometimes that just, WORK? That nagging problem you had – it’s gone! And there you are, staring at this new wonder, having a light bulb moment, asking, “How did I even function without this thing before?” If you’re dealing with damp, stale, musty odors, the kind you get in a laundry room, or that bathroom you don’t like to use, DampRid is your new wonder.

 

Enclosed spaces often trap excess moisture and develop odors that seem to permeate everything, and that moisture can even damage your home and your possessions…or lead to mold and mildew, which is decidedly more gross. Yet as common as it is, most of us don’t understand the problem, much less have any idea what to do about it. Luckily, DampRid moisture absorbers are an incredibly easy, effective, and inexpensive solution. It is safe and natural, using calcium chloride crystals to attract and trap the excess moisture in the room, bringing the humidity down to an ideal level - and all you need to do is place DampRid where you need it.

 

DampRid's customers are very satisfied with their results, but the big problem is that many consumers aren’t aware of DampRid or know that there’s a solution to those damp stale air and musty odors. That’s where you come in!  Please check out the rest of the brief for all of the important details

The goal of this project is to create a 30-second docu-style Video with a 15-second cut-down and Suite of Images (5 stills, and 1 Banner-ad ready Image in four sizes) that introduces consumers to DampRid through a success story that feels real and authentic, and communicates how relevant and useful it can be for anyone dealing with excess moisture. DampRid has found that many people who discover their product discover it through good word of mouth from someone who’s already used and been satisfied with it, and they want the Video to feel just like that. So if you have your own success story, or know someone who does – great! Tell that story.  

 

The Video itself should focus on the common problem of excess humidity, and show how DampRid is a simple and effective solution to that problem – rather than offer a detailed explanation of how DampRid works.

 

NOTE: The 30-second Videos, 15-second cut-down, and Suite of Images (5 stills, and 1 Banner-ad ready Image in four sizes) are all due at the close of the Video Phase.  Please upload them separately when submitting your Videos.   

 

Pitch winners will also be required to get final brand approval on a treatment for their Video (both 30-second Video and 15-second cut-down).

 

--Key Marketing Messages: DampRid is a simple and effective solution for people with excess humidity, working by attracting and trapping moisture to eliminate musty odors and moisture problems. You can actually see it work.

 

--Important Facts:

 

• DampRid is smart and never stops working, lasting up to 60 days depending on temperature and conditions.
• Once the humidity reaches the ideal level of about 50%, DampRid will pause and stop absorbing moisture until excess humidity is present again.
• DampRid Moisture Absorbers don’t require electricity, and come in different sizes to use in closets, bathrooms, laundry rooms, basements, boats, RV’s, storage and any enclosed space with excess humidity.

 

--Target Audience: Men and Women, aged 35+, middle & upper income, living near water or dealing with excess humidity in enclosed rooms.

 

--Executional Mandatories:

 

• The Video should show the Hanging Bag product as it is the strongest representation of “you can see it working!”
• The Video should also show the consumer seeing it work with moisture filling the bag, followed by an “ah ha!” reaction.

 

--Tone: Friendly, authentic, reliable, serious, smart. Try to avoid a goofy or comical approach.  

 

--Exposure: Intended for use on Barr’s Digital and Social channels HGTV, (Banner, PreRoll, Website)

 

--Product: DampRid will provide physical product as well as CGI of the DampRid bag filling up with water.  

This Project will be worth a total of $45,000 and consists of 3 Phases: a Story Phase, a Pitch Phase, and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: STORY – Tell us your DampRid Success Story in 500 characters or less. If it makes sense, please include a picture of your Story subjects in your submission. The winning Story creators will receive $500 each and a 5% one-time residual payment for any Video based on their Story. (That means if your winning Story is the basis for the 1^st place Video, you will receive $1150 total; for the 2^nd place Video, $1000 total; for the 3^rd place Video, $900 total) – see Video Phase Payout details for more information.

 

• Payment for a win in the Story phase is contingent on your completion of the Winner’s Affidavit, the IP Assignment, and cooperation with the winning filmmaker selected to bring your Story to life in the subsequent Pitch Phase.

 

PHASE 2: PITCH – Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Stories from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

If you win in the Pitch Phase, you will be required to make your own travel arrangements to film the Story winner from the previous phase, if travel is required.

 

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $6,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $8,000, at a minimum, and have a chance to compete for the $13,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Story winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The 2 winners from the Pitch Phase will each create a 30-second Video based upon their winning Pitch, along with a 15-second Cut-down, and Suite of Photos (5 Still Photos and 1 banner-ad ready Image in four sizes).

 

NOTE: The 30-second Video, 15-second Cut-down, and suite of 5 Still Photos with 1 banner-ad ready Image in four sizes are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Stories from the previous Phase, or a totally original concept that is not based on any winning material from the Story Phase.  The Judges will score all Wildcard submissions and the highest scoring Wildcard Video, along with the 2 winning Videos submitted by Pitch winners, will be scored to determine the standings for the Video Phase.  Remember, both the 2 Pitch winners, and the 1 Wildcard creator, will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $13,000, 2nd place $10,000, and 3^rd place $8,000 (less any 5% one-time residual payments paid to the Story winners, as applicable).

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won, up to $500 per place. Check out more about our Referral Program in FAQ.

1. The Videos MUST not exceed 30-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.