Ladies, we know you love your Cowboys! The Dallas Cowboys love you, too. We want to hear your stories and share them with Cowboys fans everywhere, in AT&T Stadium and online.

 

What makes a fan a fan? It’s more than the game itself. Being a Dallas Cowboys fan connects you with friends new and old–whether you’re cheering for the Cowboys or bonding over a friendly rivalry. Whether you've stayed in Dallas your whole life or moved across the state, the country, or the world, being a Cowboys fan means you’re always connected to your hometown and your people. No matter where you are in the world or in life, your home team is still your home team.

 

The Dallas Cowboys know that pink jerseys and staying in the kitchen are officially a thing of the past. So they built 5 Points Blue to surface, share and celebrate stories just like yours–connecting Cowboys fans across the world and building community around America’s Team. Now, the Dallas Cowboys and 5 Points Blue are looking to the Tongal community to find and tell real stories about real female Cowboy fans. Absolutely no cliché female fan stereotypes (pink jerseys, ignorance or lack of interest in the game, catering to men, etc.) The Dallas Cowboys want to profile knowledgeable, authentic, and passionate female fans.

WHAT YOU NEED TO KNOW:

• These must be true Stories featuring real people.
• Payment for a Story win is contingent upon your cooperation with the winning filmmaker selected to bring your Story to life. You may need to appear in the final Video.
• Please submit an Image of yourself that shows off your Dallas Cowboys pride with your Story submission.
• If you win in the Pitch Phase, you will be required to make your own travel arrangements to film the Story winner from the previous phase. 
• ONE Video will be shot on-location at a Dallas Cowboys game with a winning Authentic Fan Story and ONE Video will be shot with a winning Authentic Fan Story wherever that fan watches the Dallas Cowboys.

The goal of this project is to produce three (3) relatable and engaging Videos each up to  90-seconds in length, around the Gameday Rituals of real female Dallas Cowboys fans. The Video should explore and celebrate the pride of being a fan and how you show your pride and celebrate the Cowboys through your Gameday Rituals.

 

Do you have season tickets to the Cowboys’ home games at AT&T Stadium? Do you have a sacred rule about only holding the TV remote in your left hand when you’re watching the game at home with friends or family? Or do you pull up a stool at your local Cowboys bar to celebrate every win with fans just like you, far from Dallas but always at home wherever you’re cheering for the Cowboys? However you do gameday, we want to hear all about it–and send a filmmaker to AT&T Stadium, your house, or your Cowboys bar to capture your Gameday Ritual and share it with Dallas Cowboys fans around the world!

 

The Dallas Cowboys are specifically looking for one female fan’s story outside of Dallas, a fan who connects to her team no matter where in the world she may be.

 

Additionally, the Cowboys are looking to capture the gameday experience of a female fan at AT&T Stadium. Stadium access will be provided to the production team that makes this Video.

 

ONE Video will be shot on-location at a Dallas Cowboys game with a winning Authentic Fan Story and ONE Video will be shot with a winning Authentic Fan Story wherever that fan watches the Dallas Cowboys.

  

--Key Marketing Messages:

 

• “We love football. We talk football. We know football.”
• Your Videos should clearly communicate the female fan experience–women are no longer relegated to making 7-layer dip for the guys and hiding out in the kitchen, but right there on the couch, in the bar, and at the game, cheering for their team and knowing the ins and outs of every play.
• Momentum and messaging should come from the fans–organic messaging is key!
• The pride and sense of community that are integral to being a fan.

--Target Audience:  Female fans ages 18-54.

 

 --Executional Mandatories:  Avoid showing alcohol consumption, inappropriate clothing, and cliché female fan stereotypes (pink jerseys, not understanding the game, catering to men engrossed in the game), and any illegal activity.

 

--Tone:  Authentic. Celebratory. Proud. Inclusive. The videos can be a bit light-hearted focusing on the true fan and how they love their team.

 

--Exposure:  These Videos are intended for play at AT&T Stadium during Dallas Cowboys games, on 5 Points Blue, and over social media.

 

This Project will be worth a total of $25,000 plus additional prizing including 2 regular season tickets to attend a home game and Dallas Cowboys merchandise for the winners of each Phase and consists of three (3) Phases: a Story Phase, a Pitch Phase, and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: STORY  – Tell us your Story for the Dallas Cowboys Female Fans’ Gameday Rituals in 500 characters or less .   Please include an Image of yourself with your Story submission.

 

The two (2) winning Story creators will receive $1,000 each, Dallas Cowboys merchandise, 2 tickets to a regular-season Dallas Cowboys home game.

 

Payment for a win in the Story phase is contingent on your completion of the Winner’s Affidavit, the IP Assignment, and cooperation with the winning filmmaker selected to bring your Story to life in the subsequent Pitch Phase.

 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Stories from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
•  Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch.
• Also, test videos, animatics, etc. are welcome.   

 

The two (2) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $6,000, at a minimum, and have a chance to compete for the $7,000 First Place video prize plus Dallas Cowboys merchandise and 2 tickets to a regular-season Dallas Cowboys home game. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.     

 

PHASE 3: VIDEO – The two (2) winners of the Pitch Phase will create a Video up to 90-seconds in length based upon their winning Pitch.

 

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on the winning Story from the previous Phase or a totally original concept that is not based on any winning material from the Story Phase.  The Judges will score all Wildcard submissions and the highest scoring Wildcard Video along with the one (1) winning Video submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, one (1) Pitch winner, along with one (1) Wildcard creator, will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $7,000 and 2nd and 3rd place $6,000, plus Dallas Cowboys merchandise and two (2) tickets to a regular-season Dallas Cowboys home game.

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks and Epidemic Sound. Either of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

 

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee of up to $500 per placing video, which is typically 5% of the winning amount in bonus cash, just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 90-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4.BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecto claim your prize.

 

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.