REFERENCE VIDEOS FOR INSPIRATION OR TONE: Below is a mix of previous Mixtiles broadcast videos. These generally reflect the tone and styles that Mixtiles is open to with cute, funny, and/or upbeat approaches.

• Dogs
• Explainer
• Presenter

ABOUT MIXTILES: 

Mixtiles is a framing and software company that specializes in beautiful 8"x8" photo tiles that stick and restick to your walls without nails. They make it easy to get your phone photos on your walls. Just upload your photos and choose the perfect style & frame for your decor. With no wall damage, option to customize your frames, and high quality printing, Mixtiles is the place to go when looking for framed photos.

There's nothing quite like the disappointment and frustration that sinks in when you've already put four holes in the wall and someone else walks into the room and tells you that your picture frame is actually a few inches off center. We all know it - it's just a fact of life, right? You're looking for a way to personalize your space and show off your cool art - and all those awesome family holiday photos - and it turns into something that is not just a chore, but an epic tragedy. This is where Mixtiles comes in. Mixtiles is a framing and software company that specializes in creating beautiful 8" x 8" photo print frame tiles that stick and restick to your walls without nails. It's is the easiest way to get all those unforgettable moments up on your walls, and Mixtiles is looking to create a live action broadcast video that conveys a light hearted and relatable story about picture hanging difficulties, in order to pique people's interest and drive them to the Mixtiles website.

The brand is set on a concept that we're calling "Do It Yourself Disasters," and is looking for a live action video that spotlights all the difficulties and shenanigans that come with trying to frame and hang pictures in your household in the traditional or Do-It-Yourself fashion. This isn't just about hanging photos; it's everything from trying to print them... and running out of ink, to trying to frame them... and delicately having to cut an inch off the top of your photo. Think about walls with unsightly holes, and hitting your thumb with a hammer when you miss the nail, and that strained squinty-eyed look we get when someone asks if it's just a little off. In the end, these problems disappear with Mixtiles, and we should we see a person easily positioning a Mixtiles picture frame perfectly on a pristine wall. 

It's important that your video feels relatable, and while we're certainly open to approaches that use a little slapstick comedy in the setup, it shouldn't be too over-the-top or excessive, and the brand is just as likely to consider more grounded proposals that position this earnestly and as a more every day occurrence. Whatever your approach may be, we want to see thoughtful productions that emphasize the ease of using Mixtiles, and that ends with the tagline, "Mixtiles - Stick with what Works."

It's important to note that Mixtiles also allows you to select your favorite photos from any digital source - your phone, your camera, your feed, etc. - and the actual content of the photos can be important for your video too, either to communicate a little sweetness and authenticity, or as another angle for light humor. Think about art and photos that cover family, friends, and special occasions (e.g. weddings, babies, travel memories, sports teams, birthdays, graduations, holidays).

 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: 

• One :30 video (16x9)
• One :15 video (16x9)

 

TIMELINE: Full project timeline

 

EXPOSURE:

• US broadcast TV
• Please review the platform best practices page.

 

TARGET AUDIENCE: 25 - 55 years old, middle-class moms, but Mixtiles really appeals to anyone who owns a home, loves photos, or is looking for a good gift.

 

TONE: Friendly, easy going, upbeat, clear & simple, authentic. They're open to humor, if it's cleverly done and doesn't detract from or distract from the master brand tone. 

 

EXECUTIONAL MANDATORIES: 

• Your videos should include a tagline and end with a call to action driving to the Mixtiles website. You may consider an existing tagline, "Mixtiles: Stick With What Works," but they'd be happy to look at a new tagline that emphasizes Mixtiles' ease of use.
• You MAY film internationally, but any dialogue or VO must be in American-accented English.
• You MUST provide an art or photo release for every piece of art or photography that you include in your video, so you'll need to source those images yourself, or license stock imagery.  
• Your videos should NOT relate to one specific holiday or occasion; instead they should feel evergreen.

 

Though most projects on our platform do move forward with a greenlit pitch, we will notify you in the event the Sponsor decides not to fund any pitches via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Ideally, Mixtiles would like to see 4-5 examples of previous broadcast video work that you've produced, but either way, please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set

• SCRIPT (Optional): This should include dialogue from the video you intend to create.

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.