For inspiration, we encourage you to check out both our Tongal and LEGO World Builder platforms along with our separate Instagram channels to get a sense of each platform's distinct voice and personality:  

• Tongal: Learn more about how Tongal works here and check out our Instagram here for inspiration.
• LEGO World Builder: Learn more about how LEGO World Builder works here and check out our Instagram here for inspiration. 

 

REFERENCE VIDEOS AND IMAGES FOR TONGAL STICKERS:

• For inspiration, we'd encourage you to check out Tongal's past GIPHY stickers here.
• In addition to incorporating the specified text into each sticker, we'd like to see you incorporate imagery that will resonate with Creators (for example, our "Sound On" giraffe) - have fun with it!
• We'd like at least one of the stickers to include a lightning bolt.
• We'd like to see instances of Tongal blue and/or purple in each sticker, but they don't need to be the main colors in each asset.

REFERENCE VIDEOS AND IMAGES FOR LEGO WORLD BUILDER STICKERS: 

• We'd like to create a sticker inspired by our World Builder mascot, Orbit. We've attached vectorized artwork of Orbit in the Assets tab. 
• We'd like to create a sticker that captures the creativity of MOC builders (people who create their own custom builds without LEGO instructions) by showing bricks coming together to form a unique object, like this adorable vintage car. You can also pay homage to the LDD software MOC-builders use to make their digital MOCs, which is featured in the video. 
• We'd like to create a GIPHY sticker that is a nod toward storytellers and writers in our community, featuring a minifig hand and writing utensil. Inspiration here.

Tongal and LEGO World Builder are joining forces once again, this time to produce a series of ten animated GIPHY stickers (five for each platform) that can be shared and used anywhere GIPHY stickers are available. Each set of stickers is intended to reflect the personality, aesthetic, and community "flavor" of our two respective platforms. 

Tongal is a global platform that connects filmmakers, editors, animators, designers, and all-around Creators to opportunities to work with major brands and studio networks to create content for every screen... though we guess you probably know that, right? LEGO World Builder is a collaborative storytelling platform designed specifically for LEGO Fans and Creators – writers to brick builders – to work together on original, LEGO-inspired stories and worlds for potential development by the LEGO Group. To learn more about the LEGO World Builder community and its association with Tongal, check out this FAQ.

Feel free to get creative with how you represent each community in your design concepts! We recommend creating and including up to two proof-of-concept stickers for each platform in your pitch treatment. These can be rough-sketched concepts done in line art to help us get a sense of your style and creative direction. 

Check out more information in Background, including reference images for Tongal's previous GIPHY stickers. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 10 total sticker GIF assets (see specs in Mandatories).

• Five GIPHY Stickers for Tongal (Note: these should incorporate the text included in parentheses below)
  • "Behind the Scenes" sticker (this can also say "BTS")
  • "New Creative Opportunity" sticker 
  • "New Project Alert" sticker
  • "#MadeOnTongal" sticker (see past examples here and here)
  • Editing or editor-inspired sticker (this should lean on imagery/visuals that would resonate with an editor)
• Five GIPHY Stickers for LEGO World Builder
  • Orbit, our World Builder Mascot, sitting in a flying saucer
  • MOC-building-inspired sticker ("MOC" stands for My Own Creation in the LEGO community and refers to custom builds)
  • Minifig photography-inspired sticker
  • "Kirk’s duck!" with LEGO duck (see attached asset) 
  • "LEGO World Builder Presents" with spinning globe icon (see attached asset)  

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Instagram Stories
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Tongal and LEGO World Builder Creators who engage with our Instagram Stories to learn about project updates and community news 
• General Creators who can discover and use our animated GIPHY stickers for their own Instagram Stories
• LEGO Fans who can discover and use our animated GIPHY stickers for their own Instagram Stories 

 

TONE: Fun, quirky, playful

 

EXECUTIONAL MANDATORIES: 

• Stickers must be based on the pre-approved concepts from Tongal and LEGO World Builder. 
• GIF specs:
  • To be considered a GIF or a sticker, at least 20% of the first frame must be transparent
  • Source file MUST be .GIF
  • Crop the canvas to fit the sticker
  • Do not include unnecessary borders or edges, as the background is meant to be transparent
  • You must design in RGB color mode
  • You must set the GIF to loop "forever" before exporting

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 1x1. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.