We spend a third of our lives sleeping, Purple helps make it great sleep. 

Purple combines comfort with science to make sleep and sit products for everyday life. It's the world’s first comfort tech company backed by science. Featuring the Purple Grid, Purple products are the next evolution of comfort tech with many advantages beyond the capabilities of memory foam.

** Project Update** 

We are extending the pitch window for this project and have adjusted the timeline accordingly.

The goal of this project is to produce a suite of North America based customer testimonial live-action TrueView videos for Purple to drive awareness of their science-backed family of products. Your videos should inspire viewers to invest in their sleep and comfort by purchasing Purple mattresses and Purple accessories (pillows, sheets, cushions, etc).

Purple products are engineered for comfort using the patented Purple Grid, which allows for temperature-neutral airflow and has over 1800 pressure relieving cells that instantly respond, unlike hot memory foam. They are also temperature neutral, with the additional benefits of being hypoallergenic, 100% made in America, and long-lasting. 

This project is as much about casting as it is about producing good video content. We’re looking to feature three relatable stories of interesting people and want to know how getting good sleep is an important part of their lives. Whether they’re an athlete, vet, or mom, we’d want to see how Purple products have made a difference in their lives.

DELIVERABLES: Your suite of videos will include twelve total video assets:

• One :60-90 Hero Video (16x9)
• Three :60-:90 Alternate Versions of the Hero Video (16x9)*
• Four :30 cutdowns (16x9), one for each version
• Four :15 cutdowns (16x9), one for each version
• You MUST also send a hard drive of ALL RAW FOOTAGE and project files upon final delivery. 

*Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE: This timeline moves FAST. You will be expected to go into production over the Thanksgiving Holiday and finalize the first suite of videos over the Christmas Holiday. For the full project timeline please see the Assets section.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE:

• Millennials, Gen x, and Boomers skewing female with higher household incomes
• 30 - 45 age is ideal
• The focus should be on people who currently do not have a purple mattress or other purple products like sheets, pillows, and cushions.

 

TONE:

• Engaging, relatable, and shows the value of the product.
• While humor could be a good way to capture the audience's attention, it should not lessen the great technology behind Purple products. Previous spots had a good amount of sophomoric humor which resonated strongly with the younger audience, however, more mature women (who dominate the category’s decision making power) would skip the ads more frequently.

EXECUTIONAL MANDATORIES: 

• You must capture the viewer's attention in the first 5 seconds of the video.
• Your videos must show the Purple Solution - Purple accessories such as sheets and pillows that complement the mattress.
• Your videos should include a shot featuring the logo on the mattress.
• Consistent branding throughout the video is needed via watermark throughout the video and showing the logo on the products when possible.
• Your video should include an unboxing moment if possible.
• Your video should include a segment showing the science behind Purple products (the brand may share an already created CGI asset or you may create your own).
• Your videos should feature a Queen-sized bed.
• Please avoid direct claims of pain reduction, however, testimonials can address pressure relief in ways that are authoritative.
• Please avoid mentioning competition by name.
• Please submit one testimonial per pitch.

PRODUCT: Product will be provided to Pitch winners and you'll be able to keep the product sent over. Please keep in mind it takes about 1 week to receive the product.

Our priority is ensuring everyone's safety, so if you're shooting any live-action, please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this suite of videos.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the suite of videos. If it's helpful to you, we've provided a treatment template, which you can find here.

• HEADSHOTS/CASTING BOARDS (REQUIRED): Please include headshots of the individual(s) who will provide their testimonial in your video. You must also include a video of them as a screen test.

• LOCATION (REQUIRED): Please share images of the location where you plan to film.

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.