Below is the existing style from the United States that we'll be following in terms of tone/framing. However, locations for this content will need to take place in real world environments, instead of a studio:
The cost-of-living crisis has changed how consumers worldwide spend their hard-earned money. To help show customers in the UK, Germany, and Australia how they can better use, move, and manage their money, PayPal is creating some digital content - based on an existing US series - that will feature real PayPal users being interviewed about how they use PayPal products. The brand has already brought on a campaign director to oversee this new content, but for this project, we are looking for THREE different filmmakers - one in the UK, one in Germany, and one in Australia - who can handle local physical production with real life PayPal customers in London, Berlin, and Sydney, respectively. Raw footage from these shoots will then be provided to the campaign director, who will handle ALL post-production and delivery.
Each filmmaker will need to shoot footage with four different PayPal customers. These customers are being sourced by PayPal, so you won't be responsible for casting, and we're hoping that we'll be able to shoot all four customers over the course of the same two or three day shoot between May 24 and June 4, but it's possible that we may need to split production to account for their schedules. You're NOT being asked to pitch a creative take here, as we'll be trying to closely match the format established by the existing US videos (which you can view in the Background). A key difference that we'll need to account for in these videos is that PayPal wants these new videos to take place in real world environments (e.g. a café, a home, a park bench, etc.), rather than in a studio.
Once selected, you'll work closely with the campaign director and their team, and they will be providing a pre-production guide, which will include a story outline and interview questions for each of the featured PayPal customers, as well as storyboards for you to follow when shooting. You will be responsible for working with talent to source and dress locations (if necessary), as well as handle wardrobe styling, and the talent's hair & makeup. The campaign director will be joining your shoot remotely on the days of production to provide feedback and ensure everything is aligning with their vision, and there may be also local PayPal representatives on set in person. After the shoot you will be asked to send proxy files to the campaign director digitally, as well as ship a hard drive to the UK with a copy of all raw footage.
Please note you do NOT need to be based in the UK, Australia, or Germany to pitch on this project, but there is no additional travel budget available. You can pitch on more than on territory, but you will need to submit one pitch per each territory to be considered. We're breaking down more details about the process, as well as some budgeting assumptions below. If you have any questions, ask away in the forum.
IF YOU ARE SELECTED:
FOR YOUR PITCH: Your pitch (and the Treatment, specifically) should primarily highlight:
BUDGETING ASSUMPTIONS:
DELIVERABLES: All raw footage.
TIMELINE: For the tentative production timeline please see the Assets section.
EXPOSURE: We anticipate content will be used on the platforms listed below, but please be sure your talent reviews the required Talent Release, as it is not limited to these platforms.
TONE: Positive, relatable, authentic, inclusive, optimistic, humble, clever - with a hint of charm and wit.
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.