CREW FINDER & TAP INTO TONGAL
"Crew Finder" is part of a new initiative we're taking called "Tap Into Tongal," where we're offering Tongalers the ability to pitch on a client project and - if selected - tap back into the Tongal community to source crew for their production. In this project, a filmmaker's already been given the greenlight to create videos for the brand, but they need someone like you to build out their crew and bring a specific skillset to the table. We're helping them run this project, and Tongal will handle your payment and paperwork, but this filmmaker will ultimately select who they want to partner with, and if they select you, they'll provide you with creative guidance & timing during production. You can "Tap Into Tongal" on other projects too, so if you see something that you could ace with just the right partner, consider this, and maybe we'll run a "Crew Finder" project for you. For any questions, email iwanyk@tongal.com for more.
A talented filmmaker has just been greenlit for a live-action Nature Made video series, and as part of the new "Tap Into Tongal" program that we're rolling out, we're helping her find a 2D animator or motion graphic artist that can join her team and breath life into the visuals that will be a critical part of the series. The content itself is an educational but dynamic five-part explainer series about Nature Made vitamins and supplements, and it'll be hosted by nutrition expert Dr. Susan Mitmesser, who'll address many of the questions that people have about how vitamins and supplements work, how they can be helpful, what they're made of, etc.
We're looking for someone who can develop everything from basic transition effects, kinetic text, titles, and branding, to more complicated informational visuals, like a depiction of a vitamin's mechanism of action, or the basic chemical structure of vitamin C. The final videos will be approximately 2-3 minutes long, and we anticipate that the graphics will appear onscreen alongside Dr. Susan in support of her dialogue, not as full-screen cutaways, although there may be a few instances of that. The goal is that these visuals will be clear and easy to understand - rather than overly scientific or technical. You'll certainly want something colorful and dynamic, but you should maintain the polish and credibility of the brand.
If it's helpful, you can review the filmmaker's original pitch HERE, and an abridged brand style guide HERE. We'll have more flexibility to be creative than what you see in the style guide, so that's just a baseline. If you're selected, you'll work directly with the filmmaker in developing the creative approach, and the brand will review your graphics treatment. You won't be responsible for delivering any actual videos though; just the graphic assets.
With that in mind, we'd like to see someone who can work collaboratively, and we'll want to see relevant samples of previous motion graphic work that you think could be relevant. You may also feel free to mock up concept art as well in your treatment.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: Motion graphic and animation assets to be used as part of the following videos. Delivery format TBD with editor.
TIMELINE:
TARGET AUDIENCE: Women & men, aged 35+ currently using or considering vitamins, minerals, and supplements as part of their health and wellness regimen.
TONE: Credible, knowledgeable, certain, approachable, helpful, honest, and optimistic
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.